"We introduced a key strategy in June this year to become one of the three leading players in the EMEA Servers and Storage market by 2015. Gitex 2009 will give us the opportunity to showcase some of the new solutions that will go a long way to help our partners and customers maximise their ROI with IT implementations,"
said Annick Reyngoudt, EMEA Senior Marketing Manager at NEC Computers.
In line with the new business strategy, NEC Computers has refocused on infrastructure solutions, servers and storage, and is pursuing its desktop development strategy around virtualization technology, making the virtualized desktop cheaper to run and easier to manage than a traditional PC. With its strong capacity for innovation, NEC Computers has driven the change towards greater value for businesses by launching unique solutions for Unified Communications, Data Centre Management, Consolidation and Virtualization, Business Continuity and Availability.
At Gitex this year, NEC Computers will be actively discussing its channel expansion plans.
"The Middle East has been an important growth area for our business over past years and we want to continue to build stronger ties. We are recruiting new Value Added Partners for the region who will help us to develop the business in the region further," added Lenia Iacovides, Managing Director for NEC Computers' business development partner.
Al Yousuf Computers, NEC's local distribution partner, will also be present at the stand.
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Posted by Rana Mesbah
