Monster to showcase Beats by Dr. Dre at Gitex 2009

To provide consumers with a brand new level of headphone audio performance with extreme clarity, deep bass and full power - which had been lacking in conventional headphones, Dr. Dre, Jimmy Iovine, and Monster set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios.

Noted Dr. Dre, "Artists and producers work hard in the studio perfecting their sound, but people can't really hear it with normal headphones. Most headphones can't handle the bass, the detail, and the dynamics. Bottom line: the music doesn't move you. With Beats, people are going to hear what the artists hear and listen to the music the way they should - the way I do."

After endless acoustical engineering research, Monster finally achieved the kind of rich, high definition sound Dr. Dre was seeking. By combining new advanced materials, sophisticated construction, extra large drivers, and a powerful digital amplifier, Beats by Dre deliver clear vocals, detailed highs, and super low, deep bass. Furthermore, to recreate the quietness of an isolated recording studio listening experience, they also feature powered ambient noise-isolation, allowing consumers to hear all the details and nuances in their music.

Beats by Dr. Dre are designed to provide maximum performance when used with all of today's portable music devices - and they're being released in time for use with the Apple iPhone 3G. In fact, for consumers who have an iPhone, Blackberry, and other music-enabled phones, Beats by Dr. Dre come with additional Monster iSoniTalk headphone cable with integrated high grade microphone and answer button.

"Dre and I have been developing these headphones for a while and in Monster we found a partner that could work with us to crystallize his vision and develop them to the quality level he expects. Beats by Dr. Dre are yet another example of Interscope's commitment to working together with its artists in developing new avenues to experience music,"

said Jimmy Iovine, Chairman of Interscope Geffen A&M Records.

Kevin Lee, VP of Product and Marketing for Monster noted, "After three years of hard work, we were extremely excited about the Beats by Dr. Dre. This is the most advanced headphone ever built and delivers a music experience I think people will find amazing."

Jehangir Khan, Regional Manager, Monster Middle East, "These Headphones are a rage in the Middle East. They appeal not only to Sound Quality Conscious Customer, but even the Fashion Conscious."

Beats by Dr. Dre feature a unique stylish look and fashion, and come with a convenient, hip carrying case. The wide adjustable headband, soft plush hinged ear cups and high-quality Monster cable makes the Beats listening experience unmatched for comfort and sound.