Hyundai's global brand value rises

While the average brand value for automotive industries declined by 7.9% amid the global economic downturn, Hyundai saw a milder decline of 5% at $4.6bn, the smallest drop among automobile companies.

"Thanks to eye-catching products like Genesis and the innovative marketing such as the Assurance program, Hyundai is making a big splash in the world market,"

a spokesperson for Interbrand said.

Juma Al Majid Motors, Hyundai's representative in the UAE, President Isam Abu Nabah said that the Global Brands result is an impressive sign for the future of Hyundai and a great reward after all the work that has gone into building the brand.

"The value of a brand reflects not only the brand itself, but its customers and the stability they look for when investing in a product. Hyundai clearly has the right product and our clients are continuing to stand by and support us through the current economic climate."

Hyundai made its debut on the annual Best Global Brands list in 2005 in 84th place. Since then, Hyundai has registered steady annual growth in its brand value as measured on a global basis. In the latest survey, Hyundai ranked 8th overall among global automakers, surpassing several prominent competitor brands including Porsche, Lexus and Nissan.

Korea's leading automaker has witnessed a rapid rise on the global stage thanks to continuous quality improvement and design of its vehicles. Management's globalization efforts have greatly contributed to Hyundai's rapid rise by establishing a manufacturing foothold in the key emerging markets of India and China where Hyundai has enjoyed roaring success.