Companies turn to social media to survive global crisis

"Typically, the marketing budget is the first to be cut by companies looking to reduce costs when a recession is anticipated," said Roy Young, President of MarketingProfs.

Companies are searching for more innovative and cost effective ways to market their businesses and are turning their attention to social media as a means of survival.

"The shift to online marketing and away from traditional vehicles has been ongoing for the past few years, but it seems like this economic crisis will increase the rate of change," said Young.

It is thought that in response to the economic crisis, marketers will increase their online budgets whilst reducing their use of traditional marketing vehicles. In order to stay competitive marketers are striving to understand how to utilise social media to improve their customer relationship management, develop ongoing relationships and build loyalty.

During an essential four day event, regional and international experts will come together to discuss the changing landscape of social media in the Middle East.

This conference will act as a major platform for marketing professionals from all over the world to engage in a variety of discussions on the latest innovations, developments and initiatives in regional social media campaigns. The event sets the stage for senior marketers to discuss future strategies and projects.

During the main conference on 7-8 December 2009 attendees can immerse themselves in two full days of presentations and case studies from senior local and international speakers, as well as interactive discussions on crucial issues.

Key topics to be discussed include; overcoming social media marketing challenges in the Middle East, leveraging social media to drive traffic to your site, understanding available tools and technologies and managing online communities.

Most notably IQPC are working together with MSN Arabia and Google. Mohammed El Sayad, General Manager, MSN Arabia and Wael Ghonim, Regional Product Marketing Manager Mena, Google will discuss how social media is being utilised during the downturn and how to target users in social networks.