Games Alliance Middle East Show 2009 opens today

Notes and media contacts

About Pluto:
A member of Pragma Holding, Pluto is currently one of the leading retail distributors in the Middle East with four fully owned offices in Saudi (Riyadh & Jeddah), UAE, and Egypt as well as sales force in Kuwait, Qatar, Bahrain, Lebanon and Jordan.

Pluto's distribution business was launched in 2002 and has since offered its partners and retailers quality products and value added services such as product knowledge seminars and trainings, merchandising, joint marketing initiatives, stock management, unified pricing, transparency by linking suppliers with local retailers, product localization and a hassle free environment for all retailers.

Pluto represents a large portfolio of world-class brands including Microsoft, Saitek, UBISOFT, THQ, Konami, Atari and many others. The company has been proactively managing a broad range of entertainment software, accessories and consoles, offering retailers more than 600 SKUs a year.

About PlayStation Division, Sony Gulf FZE
PlayStation Division, Sony Gulf FZE based in Dubai, United Arab Emirates, is responsible for the distribution, marketing and sales of PLAYSTATION3, PlayStation2, PSP(PlayStation Portable) , and PLAYSTATION Network software and hardware across the GCC, Levant and North African markets.

Since the launch of PLAYSTATION 3 in November 2006, over 23.7 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 138.8 million systems worldwide. Since its launch at the end of 2004, over 52.9 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 27 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 560 million items have been downloaded.

About Xbox 360:
Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest games as well as the largest on-demand library of standard- and high-definition movies and TV shows connected to the television — with music coming this fall. The digital center of the living room, Xbox 360 blends unbeatable content with the largest online social network of 20 million members on Xbox LIVE to create a limitless entertainment experience that can be shared at home or across the globe. With the addition of currently code-named 'Project Natal,' Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. http://www.xbox.com.

About RED:
Established in 1996, Red Entertainment Distribution is the Middle East's leading distributor and marketer of interactive entertainment software for desktop computers and entertainment systems from Microsoft, Nintendo and Sony. RED is the official business partner in the region for the world's leading publishers of interactive entertainment software including Activision Blizzard, Eidos Interactive, Electronic Arts, SEGA, Southpeak Games, Square-Enix and Take 2 Interactive. Based in Dubai, UAE and with offices and representation in Bahrain, Kuwait, Lebanon, Qatar and Saudi Arabia, RED services the region's leading retailers of gaming software.


Contact:
Dahlia Haleem
Harvard Associates
Marketing - Events - Exhibitions
T: +9714 2888150