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Games Alliance Middle East Show 2009 opens today
- United Arab Emirates: Saturday, October 03 - 2009 at 15:48
- PRESS RELEASE
The Games Alliance Middle East Show 2009 (GAMES 09), a collaboration between Microsoft Xbox 360, Sony PlayStation, Pluto and Red Entertainment Distribution, opens today to the public at Dubai Festival City.
The three day consumer exhibition will showcase some of the most eagerly anticipated gaming titles of the year including FIFA 10, DJ Hero, Pro Evolution Soccer 2010, Uncharted 2: Among Thieves, and Assassin's Creed 2.
The show will be the only opportunity in the Middle East for gamers to preview the games before their scheduled releases later this year.
The GAMES 09 trade and media day was concluded last night by a gala dinner that saw the regions retailers and software developers come together for an awards ceremony and speeches by some of the industry's top names. David Reeves, who retired in April this year from his position as President of Sony Computer Entertainment Europe, honored the event as key note speaker as he addressed the current trends in the industry and his forecast for the future of gaming:
"The gaming industry is continuing to grow globally and with the introduction of female, family and party-oriented games such as Singstar and Buzz, the demographics of gamers is diversifying to include males and females of all ages,"
commented Reeves.
"I believe that GAMES 09 is a great chance for the gaming industry in the Middle East to have the platform to demonstrate their latest developments and I look forward to seeing the response from the crowd at the opening of the show tomorrow," Reeves concluded.
Following the success of GAMES 08, this year's show is set to be twice times the size of last years which was held in the Grand Hyatt. With each year's show growing bigger and better, GAMES 09 is the only arena in the region that allows gamers the chance to try out upcoming games before anyone else.
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Rana Mesbah
Saturday, October 03 - 2009 at 15:48 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited
without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Tue Oct 06 2009.
About Pluto:
A member of Pragma Holding, Pluto is currently one of the leading retail distributors in the Middle East with four fully owned offices in Saudi (Riyadh & Jeddah), UAE, and Egypt as well as sales force in Kuwait, Qatar, Bahrain, Lebanon and Jordan.
Pluto's distribution business was launched in 2002 and has since offered its partners and retailers quality products and value added services such as product knowledge seminars and trainings, merchandising, joint marketing initiatives, stock management, unified pricing, transparency by linking suppliers with local retailers, product localization and a hassle free environment for all retailers.
Pluto represents a large portfolio of world-class brands including Microsoft, Saitek, UBISOFT, THQ, Konami, Atari and many others. The company has been proactively managing a broad range of entertainment software, accessories and consoles, offering retailers more than 600 SKUs a year.
About PlayStation Division, Sony Gulf FZE
PlayStation Division, Sony Gulf FZE based in Dubai, United Arab Emirates, is responsible for the distribution, marketing and sales of PLAYSTATION3, PlayStation2, PSP(PlayStation Portable) , and PLAYSTATION Network software and hardware across the GCC, Levant and North African markets.
Since the launch of PLAYSTATION 3 in November 2006, over 23.7 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 138.8 million systems worldwide. Since its launch at the end of 2004, over 52.9 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 27 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 560 million items have been downloaded.
About Xbox 360:
Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest games as well as the largest on-demand library of standard- and high-definition movies and TV shows connected to the television — with music coming this fall. The digital center of the living room, Xbox 360 blends unbeatable content with the largest online social network of 20 million members on Xbox LIVE to create a limitless entertainment experience that can be shared at home or across the globe. With the addition of currently code-named 'Project Natal,' Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. http://www.xbox.com.
About RED:
Established in 1996, Red Entertainment Distribution is the Middle East's leading distributor and marketer of interactive entertainment software for desktop computers and entertainment systems from Microsoft, Nintendo and Sony. RED is the official business partner in the region for the world's leading publishers of interactive entertainment software including Activision Blizzard, Eidos Interactive, Electronic Arts, SEGA, Southpeak Games, Square-Enix and Take 2 Interactive. Based in Dubai, UAE and with offices and representation in Bahrain, Kuwait, Lebanon, Qatar and Saudi Arabia, RED services the region's leading retailers of gaming software.
Contact:
Dahlia Haleem
Harvard Associates
Marketing - Events - Exhibitions
T: +9714 2888150
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