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Thursday, November 26 - 2009

US Olympian signs agreement with Vahid

Olympic pole-vaulter, sports marketeer and entrepreneur Kory Tarpenning has signed an agreement with Vahid Mehrinfar, Executive Principal of Bahrain-based Vahid Associates Brand Futurists.

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  • Vahid Mehrinfar and Kory Tarpenning.
    Vahid Mehrinfar and Kory Tarpenning.
Under the terms of agreement, Sirius Group, Tarpenning's sports marketing company headquartered in Monte Carlo, and Vahid Associates Brand Futurists will collaborate on joint promotional activities in the corporate and sports marketing arenas in the Middle East and Europe.

The two enterprises, as leaders in their respective areas of communications and promotional marketing, will market and cross-sell their products and services, forming a collaborative link between Monte Carlo and Manama.

"The Monte Carlo Manama bridge", as Vahid calls it, is poised to becoming a meaningful highway. "There are many reasons why Monaco and Bahrain, as small and dynamic countries, can form an effective bridge," said Mehrinfar. "As culturally different as they may be, both benefit from a forward thinking national ideology and an evolved social fiber. And of course, hosting the F1 Grand Prix annually has given their dynamic outlook a strong impetus."

Tarpenning, speaking about his first visit to the island said, "When I visited Bahrain last year on Vahid's invitation, I was fascinated at the level of sophistication that was to be found amongst the people. Having become used to the charisma of Monte Carlo, I was delighted by Bahrain's natural charm and lifestyle."

"The environment in Bahrain is very conducive to bringing bigger and better international sporting events to the island, especially now that Bahrain's national football team is knocking on the World Cup's door, and I believe the time is ripe for both sides to take advantage of this opportunity," added Tarpenning.

Vahid Associates and Sirius will also offer VIP event management, bringing the best of Hollywood, European and Middle Eastern talent to the table. The first VIP joint venture project for Vahid Associates Brand Futurists and Sirius is already under preparation for a Paris launch.

Through the institution of their new partner office in Monte Carlo, Vahid Associates Brand Futurists are effectively expanding their communications-related activities and culture-based branding offerings to reach the European market.

Vahid is known for having collaborated with many international cinema and arts personalities including Hollywood's much-acclaimed futuristic conceptualist, designer and artist, Syd Mead.
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Notes and media contacts

About Vahid Associates and Vahid Mehrinfar:

Branding guru, Vahid Mehrinfar, is renowned for his revolutionary ideas on brand futurity. He has empowered many of his clients to create successful indigenous brands and to excel in their domain, conducting international relationships beyond today and into tomorrow's world. Vahid Associates Brand Futurists have stewarded re-branding and re-culturing exercises for several prestigious entities in the region such as Bateel Dates, Nova Water, Dubai Sports City and Qatar Steel, among several others.

About Sirius Group and Kory Tarpenning:

Sirius Group was created in 2001 simultaneously with obtaining the authorization to commercialize and market Red Bull Energy Drink in Monaco. Founder and Chairman Kory Tarpenning, an American and two-time Olympic pole-vaulter created the business for Red Bull in Monaco and built a foundation to sell and market Red Bull in France. Furthermore, Mr. Tarpenning co-founded and opened Nike Monte Carlo franchise store in 2004. Sirius Group also distributes and markets Suso natural juice and Active O2 water.

For more information, please contact:

Rohan Shanker
Action Bahrain
PO Box 21806 Manama, Kingdom of Bahrain
T +973 17 234553
F +973 17 234557

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