Movenpick Hotels and Resorts appoints E-distribution Manager to lead e-commerce efforts

In his new role Severinov will be responsible for the positioning of Mövenpick Hotels & Resorts in the digital marketplace as well as driving traffic through online and offline channels. He will also develop relationships with representatives of third party websites to optimise placements and promotions.

Severinov's main focus will be to take forward the e-distribution by putting viable strategies in place to achieve optimum e-channel production.

"E-commerce will continue to play a crucial role in our marketing strategies and the appointment of Artour will allow us to harness the growth of the digital medium to drive business more efficiently,"

said Anita Markiewicz Vice President Revenue Management.

Severinov has been working within the hospitality sector for more than ten years. He originally started in operations working his way up through the ranks, and then, after completing his MBA specialising in E-Commerce, moved on to become the Online Business Manager for the Jumeirah Group retail division.

Movenpick Hotels & Resorts, an upscale hotel management company with 12,000 employees, is represented through over 90 hotels existing or under construction in 26 countries with a concentration in its core markets of Europe, Africa, the Middle East and Asia. The international hotel group with roots in Switzerland is expanding and has a stated objective of increasing its hotel portfolio to 100 by the year 2010.

With two hotel types, business and conference hotels, as well as holiday resorts, Movenpick Hotels & Resorts has clearly positioned itself in the upscale segment. The hotel group stands for uncompromising product and service quality and is owned by Movenpick Holding (66.7%) and the Kingdom Group (33.3%).