Zain Bahrain reaches out to the victims of Philippines' Typhoon Ketsana/Ondoy

The company showed its generous heart by announcing that its one-of-a-kind money transfer service, ME2U, between Bahrain and the Philippines will be free of charge till October 11, so that Zain customers may transfer money instantly to their families in the Philippines.

In addition, Zain Bahrain has launched a vigorous SMS donations drive where customers can donate BD 1 via SMS by sending the number 1 to the SMS code 1111. BD1 will be deducted from customer's Zain mobile account. Zain has pledged to match the donation with the same amount so that the final amount will be doubled. The donations are accepted till next Thursday (October 8) when the final amount will be handed over to the account of Social Welfare development in Manila.

"Zain Bahrain has received enthusiastic support for its hassle-free ME2U money transfer service over mobile network and customers have found it easy to operate this unique 'bank account-money exchange'. For the Philippines specifically, customers can transfer money directly to GLOBAL - Gcash. GCash is well known in the Philippines for establishing a wide network for mobile banking,"

explained Bashar al Alami; Manager, Product Innovation.

"We are very keen to be of assistance to our Filipino customers and want to express our solidarity with them in this time of distress, hence all money transfers will be free of charge till October 11 and our SMS donations campaign will channel needy donations through the Philippines Embassy to the victims."

Added Corporate Communications Manager, Samya Hussain, "Our hearts are with our Filipino community customers and we believe that our efforts to reach out and share their concern and help constructively is a solid example of our commitment to them."