Emaar Properties highlights project delivery and customer care initiatives at Cityscape 2009

Part of a concerted strategy to optimize resource use and drive productivity across all key markets, the company's emphasis on project delivery has yielded strong results this year with several homes in key Dubai and international projects being handed over to customers. Emaar has also enhanced customer relationships through an array of initiatives including flexible purchase options.

Mr Ahmad Al Matrooshi, Managing Director - UAE, Emaar Properties, said:

"As the pioneer in developing integrated lifestyle communities in Dubai, Emaar's development model has played an instrumental role in shaping Dubai's property sector dynamic in addition to providing world-class homes. By delivering on our promises - which will be the highlight of our participation at Cityscape 2009 - Emaar is further strengthening investor confidence in the domestic and overseas markets. This is supported by a focus on strengthening customer care, offering flexible purchase options and bringing our communities to life."

Anchoring Emaar's participation at Cityscape is Downtown Burj Dubai, the flagship mega-project of Emaar, which highlights the company's integrated development model. This year, the 500-acre community has witnessed the official opening of The Dubai Mall, the world's largest shopping and entertainment destination; The Dubai Fountain, the world's tallest performing fountain; The Address Dubai Mall, a new 5 star premium hotel; and the hand over of several homes including Burj Views. At the centre of the mega-project is Burj Dubai, the world's tallest building, which will open this year. Further reiterating its project delivery commitments in its home-market, Emaar also handed over Alma townhomes and La Avenida villas in Arabian Ranches several months ahead of schedule.

Having introduced and established the concept of master-planned communities in Dubai, Emaar has successfully extended the expertise and core competencies accumulated over the past 12 years, to key global markets, which will be another cornerstone of Emaar's participation at Cityscape. In the past months, Emaar has replicated the integrated lifestyle community model of Emaar's Dubai projects in markets across the MENA region and beyond.

Mr. Sergio Casari, Chief Executive Officer, Emaar International, explained: "Emaar's growth strategy is to focus on geographic expansion, targeting markets where our projects and expertise contribute to consolidate the growth of the local property market, creating value for the communities. The international operations are projected to contribute significantly to Emaar's total revenues. In driving forward this growth strategy, we are leveraging Emaar's competencies in developing master-planned communities by integrating the local market needs with our expertise gained in Dubai, while creating local employment opportunities and value for our stakeholders"

Internationally, Emaar has commenced handing over homes to customers in Pakistan and Turkey, and will soon deliver the first commercial properties in Syria. During 2010, Emaar will also deliver a large number of residential and commercial units to existing customers in Egypt, India, Saudi Arabia, Pakistan, Jordan and Syria.

Illustrative panels on the progress and components of these various international projects including master-planned communities in India, Lebanon and Morocco, will be showcased at Emaar's pavilion in Cityscape. Among the highlights will be the Emaar Residences at the Fairmont Makkah, serviced residences that are offered on a leasehold basis and located centrally on the Haram Plaza in the Holy City of Makkah. A model of the Emaar Residences at the Fairmont Makkah will be displayed at the pavilion.

Emaar continues to make progress with their developments in Egypt, India, Syria, Jordan, Morocco Lebanon, Turkey, Pakistan, Saudi Arabia and North America, where the different lifestyle, retail and commercial projects are in varying development stages. Most recently, Emaar has completed the largest beach clubhouse in the Egyptian North Coast at, its Marassi resort, thus energising tourism to the Sidi Abdel Rahman region.

Mr. Al Matrooshi added: "Emaar will continue to focus on our growth and delivery internationally. Alongside this we will also focus energies on timely completion and delivery of all announced projects and enhancing the Emaar customer experience."

Emaar's pavilion in Hall No 7 is spread over 540 sq m and will celebrate the theme, "It's Your World - Discover It' by focusing on the lifestyle aspects of Downtown Burj Dubai in addition to showcasing the company's international projects and those of Emaar's subsidiaries.