Jumbo Electronics expands its international brand network with Gorenje deal

Gorenje is one of Europe's top eight manufacturers of household appliances.

The deal, which represents 20-25% of all Gorenje sales across the Middle East, gives Jumbo Electronics the right to sell selected Gorenje branded products at its 30 retail shops across the UAE, and exclusive distribution rights across Jumbo's wider business network in the UAE and Oman.

All Gorenje product categories - including cookers, fridges, freezers, ovens, hobs & hoods, washing machines and tumble dryers - will soon become available in Jumbo stores and other retail outlets across the Jumbo distribution network.

As the only company that maintains fully-fledged service centres in each of the seven emirates, Jumbo Electronics will also be providing exclusive after-sales support for Gorenje products.

Peter McElwaine, CEO, Jumbo Electronics, said:

"Jumbo Electronics is always looking for ways to bring the best quality products to our customers. This new partnership with Gorenje introduces a well known and respected European brand with a strong design aesthetic to shoppers in the UAE and Oman."

"We see real prospects for the brand's growth in the region, and will work with the Gorenje team to boost presence and sales in the Middle East," added McElwaine.

Mr. Franjo Bobinac, President and CEO, Gorenje, added, "Middle East is one of the most promising markets for Gorenje. Partnering with Jumbo Electronics gives us unrivalled networks and routes to market across the UAE and Oman."

Dedicated dealer conventions will be used to introduce the new products to business partners and enhance Gorenje's market base in the region; with in-store activities and customer promotions helping to introduce Gorenje products to local customers.

Gorenje is a large European household appliance company based in Slovenia. The company sells 80% of its products under its own brands in more than 70 countries and is well known for its cooperation with renowned designers Karim Rashid, Pininfarina and Ora-Úto. In 2006, Gorenje established Gorenje Gulf in Dubai to act as the direct business contact with its local partners.