Commenting on this step, Mr. Majdi Al Sharif, the Company's CEO, said:
"The launch of this website comes to enhance our pioneer position in the Jordanian and regional markets and to further develop our brand image. This website forms an interactive platform that continuously updates our customers with the Company's latest news and products and is considered an initial channel to communicate with our customers by allowing them to submit their thoughts and opinions, in order to take them into consideration and work accordingly."
Al Sharif clarified that Internet is now considered one of the most important communication channels for any organization, for this, the company was keen on establishing an easy-surf website that is designed according to the Company's commercial identity and gives visitors of the website a positive experience.
Siniora Food Industries Company, which established its first meat-processing factory in 1920, is one of the investments of the Arab Palestinian Investment Company (APIC). Since year 2001 up till this year, Siniora's factories in Jordan and Palestine received international standards certificates (ISO 9001:2000 and HACCP quality system).
The Company's factory in Palestine was also granted in year 2006 the ISO22000 certificate in addition to the ISO9001 and HACCP quality system international certificates, by this, it is considered the second food company that is certified by Lloyd's Commission and is considered the first meat company in the world.
Posted by Rana Mesbah
