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Monday, November 30 - 2009

Radisson-backed appeal raises Dhs1m for construction workers

  • United Arab Emirates: Monday, October 05 - 2009 at 16:27
  • PRESS RELEASE

Dubai's construction workers are set to receive gifts worth more than Dhs1m as the Shoe Box Appeal 2009 steps into its final phase, according to Pasquale Baiguera, general manager, Radisson Blu Hotel, Dubai Media City.

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  • Radisson Blu Hotel, Dubai Media City confirmed that 8,000 shoe boxes were picked up by UAE community to support the campaign in four weeks.
    Radisson Blu Hotel, Dubai Media City confirmed that 8,000 shoe boxes were picked up by UAE community to support the campaign in four weeks.
He said that so far this year's campaign has topped 8,000 boxes each filled with personal items, including a money belt, tooth brush, shampoo and a face towel. The Ramadan campaign is led by Radisson Blu Hotel, Dubai Media City as part of the hotel's annual Responsible Business activity.

"The collective efforts of more than 3,000 school children has bolstered this year's community drive to gift to the construction workers, the backbone of Dubai's real estate infrastructure,"


he said.

More than collection points are set up across 55 locations, including TECOM Investments' business parks and in the Radisson Blu Hotel, Dubai Media City's lobby areas. TECOM Investments, a member of Dubai Holding, is backing the initiative for the second year.

Mohammad Abdullah, Executive Director, Dubai Media City, said: "Dubai Media City's role in this campaign comes as part of our commitment to giving back to the community. I would like to thank all the individuals working within TECOM and those from all over the UAE who contributed to this cause in the true spirit of Ramadan.

"Our community work does not end with the success of this campaign; we have a dynamic agenda under TECOM Investments multi-pronged strategy," said Abdullah.

Other campaign partners include Union Paper Mills and regional PR firm, Strategic Solutions. City7 TV, the premier English language TV channel of the UAE, is onboard as Media Sponsor.

Helping Hands will manage the distribution of shoe boxes to the migrant workers across UAE in two phases. The organisation has been operating in UAE since 2006, and is focussed on supporting migrant workers in construction industry. The Shoe Box Appeal distribution logistics are managed by DHL UAE.

"There is a real community desire to show appreciation to the workers who help shape the city. The Shoe Box Appeal is one small but real show of support for their welfare," said Elle of the Roger and Elle duo at HelpingHands UAE.

The campaign remains open to receive more goody-filled shoe boxes for another two weeks.
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Notes and media contacts

For more information on The Ramadan Shoe Box Appeal - campaign, sponsorships and donations, please contact



Contact:

Julia Alvaro

Director of Sales & Marketing

Radisson Blu Hotel, Dubai Media City

P.O. Box 211723, Dubai, United Arab Emirates

Tel No. 0097143669111 Fax No. 0097143611011

Email: julia.alvaro@radissonblu.com

Website: events.radissonbludmc.com



For media enquiries

Anu Bhatnagar

Tel No. 009714 390 3030

Mobile No. 0097150 7286 803

Email: anu@strategicsolutionsonline.com



Radisson Blu Hotels & Resorts
Radisson Blu Hotels & Resorts, part of The Rezidor Hotel Group, offers first class service, providing guests with a contemporary, upscale hospitality experience. Radisson Blu has received numerous awards for Best Hotel Chain and is renowned for its "Yes I Can!" spirit of service and the "100% Guest Satisfaction Guarantee". September 2005 saw the roll out of a free broadband service across the portfolio - the first international hotel chain to offer this service. Radisson Blu currently includes nearly 230 hotels in operation or under development featuring more than 53,000 rooms in Europe, the Middle East and Africa.

For more information, visit www.radissonblu.com

About TECOM Investments
TECOM Investments, based in Dubai, is a subsidiary of Dubai Holding, a global company dedicated to knowledge and life-improving industries. A creator of vibrant knowledge industry clusters, TECOM Investments is currently active in buoyant cutting-edge sectors like ICT, Media, Education, Life Sciences and Clean Technology.

A recognized leader in the global knowledge industry, TECOM Investments manages entities like Dubai Internet City, Dubai Media City, Dubai Knowledge Village, Dubai International Academic City, eHosting DataFort, International Media Production Zone, Dubai Outsource Zone, Dubai Studio City, DuBiotech and Enpark.

TECOM Investments' phenomenal growth also encompasses local and international joint venture interests like Empower, a district cooling service provider established as a joint venture with Dubai Electricity and Water Authority, Emirates International Telecommunications Limited, a joint venture with Dubai Investment Group and SmartCity, a joint venture formed with SAMA Dubai to develop and manage knowledge industry townships worldwide.

Emirates International Telecommunications Limited holds stakes in Tunisie Telecom and GO, telecommunication carriers in Tunisia and Malta respectively. SmartCity has already laid the foundations of a global network of knowledge driven clusters through agreements to develop SmartCity Malta and SmartCity Kochi.

TECOM Investments also has interests in Axiom, the largest mobile distributor in the Middle East, and Interoute, the operator of Europe's most densely connected voice and data network.

TECOM also launched the inaugural Pearl Awards in 2008 to honour and recognize its outstanding business partners. The awards include categories for Corporate Social Responsibility Achievement of the Year, Innovation of the Year, Employer of Choice, Fastest Growing Company of the Year, Customer Service, Globalization and Diversification, Contribution to the UAE Society, HSE Award, Entrepreneur of the Year, Company of the Year, and Award for Maximum Suggestions made through VOICE IT - TECOM Investments' complaint and feedback management system.

About HelpingHands UAE
Helping Hands UAE is a secular charitable project managed by Roger and Elle. The team reaches out and makes a difference in the lives of the neediest people in this society. We target the lowest paid migrant workers - often the invisible, with extremely low disposable income and often neglected members of society. We work with do an assessment of immediate needs: food, sometimes furniture, bedding/towels or medical treatment and we arrange for the transportation. Afterward, we ask one of our donors to monitor and make sure all is running smoothly with the family. With the emotional stress subsided, we do what we can to assist finding jobs, so that there is an income again. We have recruiters who work with us, and as soon as we can get a CV we get it up on the radar of the recruiters ASAP. More information available on www.helpinghandsuae.com

About Union Paper Mills
Union Paper Mills is the pioneer in manufacturing of paper and paper boards in the UAE and are a part of a major business group: MAHY Khoory & Co.

Union Paper Mills recycles up to 450 tonnes of waste paper and cardboard per day; thus actively contributing to the environment. The paper mill is a unique manufacturing setup that produces packing grades of paper of international quality standards. The mills are operational since 1988 and are equipped with two paper machines that are capable of producing 400 tons of paper per day in various substance ranges.
www.upm.ae

About City 7 TV
City 7 TV is the brainchild of Mohi-Din BinHendi, a UAE national who saw a great opportunity to address the needs of,both, an expatriate audience and modern Arabs looking for quality local programming in English.

In the last one year of operation, the channel has expanded at a phenomenal pace with the introduction of several locally produced news and entertainment shows. These include news, business and programmes on cars,cooking, shopping, sports, fashion, children, (and much more).

The highly experienced news team gives unmatched coverage of the city and the surrounding emirates.

Based in UAE, City 7 TV gets a great opportunity in being able to showcase one of the fastest most dynamic, rising economies of the world. From man-made islands to the soon to be completed tallest building in the world; from high tech duty free shopping to old world walkthrough gold and spice markets, the UAE has a lot to showcase about and City 7 TV is the perfect medium to deliver that message to the rest of the world.

City 7 TV is a free-to-air channel and is available on Nilesat 101, channel 1 on Showtime, channel 89 on all E-vision packages and Du IPTV. The channel is present in the MENA region Free to Air and are broadcast to some 100m viewers.

DHL Middle East
DHL is the global market leader in international express, overland transport and air freight. It is also the world's number 1 in ocean freight and contract logistics. DHL offers a full range of customised solutions - from express document shipping to supply chain management.

DHL Freight developed the first road network between Europe and the Middle East. This has led to lower costs and easier processes than with air freight, as well as shorter transit times than ocean freight, at a comparable cost. The Middle East now has an attractive alternative to air and ocean freight.

All European shipments are consolidated in 13 major gateways and forwarded to the Transit Center in Istanbul by scheduled trucking services. All administrative work (transit customs clearance, steering, monitoring and tracing) for all shipments is executed by DHL Freight experts.

In the Middle East region, DHL runs 16 major distribution centers and numerous local terminals, making us the region's preferred logistics provider for companies of all size. Our state-of-the-art infrastructure makes DHL the right choice, even for high risk products as well as hazardous goods in limited quantities. www.dhl.com

About Strategic Solutions
Strategic Solutions is a strategic marketing, brand management and public relations company with a focus on working with organisations wishing to speak in a planned manner to Arabia, or Arabian-based firms speaking to the global market place.

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