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Saturday, December 5 - 2009

Live broadcasts the 'Household Royal Cavalry Horses' in HD

  • United Arab Emirates: Tuesday, October 06 - 2009 at 14:38
  • PRESS RELEASE

Live, Abu Dhabi Media Company's wholly-owned outside broadcast (OB) subsidiary, received the exclusive rights to broadcast the "Household Royal Cavalry Horses" at Abu Dhabi International Hunting & Equestrian Exhibition ADIHEX 2009, which took place for the first time in the Middle East at the Abu Dhabi National Exhibition Centre from September 30 to October 3.

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  • Live broadcasts the 'Household Royal Cavalry Horses' in HD.
    Live broadcasts the 'Household Royal Cavalry Horses' in HD.
The United Kingdom equine musical display team of Queen Elizabeth II's Household Cavalry accepted an invitation from the Abu Dhabi Authority for Culture & Heritage (ADACH) to perform for the first time in the Middle East during AIDHEX 2009.

The Household Cavalry Mounted Regiment's team of horse riders called 'The Musical Ride' will present their traditional equine skills in their special British ceremonial uniform set to music.

Commenting on this event, Abdul Hadi Al-Sheikh, CEO of Live said:

"Abu Dhabi has become an important centre in the middle East to host regional and international events. Live is honored to be the sole channel to broadcast this event through our latest HD technology and we look forward to exclusively host other entertainment and cultural events. The event attracted a large number of local and expat audiences, which we proudly consider as one of the most important drivers to our future success."


Live has the exclusive rights to transmit the UAE Professional League Championships and the Arabic poetry program, "Shaer Al Million". It has also broadcast the Middle East International Film Festival, Capital World Tennis Championship, Operette Zayed and the Dream, the cricket championship, the Gulf Cup 2009 - Muscat, and Abu Dhabi European Golf Championship.
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Notes and media contacts

About Live
Live Broadcast Production & Facilities (Live), a subsidiary of Abu Dhabi Media Company, is one of the only production companies in the region with its own in-house, high quality, state-of-the-art, High Definition outside broadcast capabilities. Headed up by Abdul Hadi Al Sheikh, Live is the biggest production company in the region with assets worth more than Dhs100m.

Abu Dhabi Media Company
Abu Dhabi Media Company is one of the fastest growing, multi-platform media organizations in the region created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated.

Abu Dhabi Media Company owns and operates a range of television channels (Abu Dhabi Al Oula, Abu Dhabi Al Emarat, Abu Dhabi Al Riyadiya, Abu Dhabi Al Riyadiya 2, Abu Dhabi Al Riyadiya 3 Abu Dhabi +1 and National Geographic Abu Dhabi) and a network of radio stations (Abu Dhabi FM, Emarat FM, Star FM, Holy Quran FM), as well as number of publications (Al Ittihad newspaper, The National Newspaper, Zahrat Al Khaleej magazine, Super magazine and Majid magazine) and a number of other media related businesses including Imagenation Abu Dhabi that will develop, finance and produce full length feature films and digital content for Arabic and international markets; Live which owns a fleet of outdoor HD broadcast vans and a state of the art printing press, United Printing Press.

Abu Dhabi Media Company employs 2098 people across its operating units which include publishing, television, radio, digital media, distribution, and printing.

The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.

For further information, please contact:

Omar Abed Rabbo
Abu Dhabi Media Company
00971 50 5842741

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