Plug-Ins celebrates Shopper with the Power of 10

Enduring deals and promotions worth tens of thousands of dirhams will be part of Power of 10 celebratory offerings on an array of leading computing and mobility products during the Shopper which is also expected to be key indicator to future trends in IT and Consumer Electronics in the region.

Vishesh Bhatia, Group Director - Electronics, Engineering & Technologies, Al-Futtaim said:

"Gitex Computer Shopper is very significant this year in more ways than one. While it heralds the worldwide launch of the Windows 7 operating system (OS) in the UAE, thousands of consumers will want to get the chance to become early adopters and thus evangelise the OS which has been long in coming. To be part of this exciting moment is a great opportunity and further reaffirms Plug-Ins' position as the country's leading technology retailer."

Windows 7 which will be launched worldwide on October 22 is a focused upgrade to the Windows line and is fully compatible with applications and hardware with which Windows Vista is already compatible.

Mr Bhatia said Plug-Ins is committed to offering its customers the latest technology at the best value and quality, and expects this year's Shopper to be the harbinger for good things to come for CE in the region.

"Response at the Shopper is expected to be a key indicator to future trends in IT and mobility in the region as shoppers are gadget savvy and recognise true value. Plug-Ins has been part of the Shopper for nearly a decade and we are looking forward to celebrating yet another good year with the event," he said.

The exclusive Power of 10 promotion offers 10 daily prizes which include computing, leisure and lifestyle CE products. There are also free holiday trips and gift vouchers to be won, alongside a fantastic bundle package of CE products as grand prize on the last day of the Shopper.

Promotions include offers on a choice of quality products from global consumer electronics and technology giants such as HP, Acer, Toshiba, Sony Vaio, Dell, Panasonic, Nokia, Samsung, LG, Sanyo and many more. This promotion will also be replicated across all Plug-Ins stores in the UAE during the Gitex week.

Plug-Ins offers will be promoted on all major radio networks and ardent shoppers should stay tuned during Gitex to make their trip to the exhibition or the nearest Plug-Ins store truly satisfying.

"I am also glad the Gitex Shopper this year will be open across two full weekends to provide visitors with even more time to take advantage of the exclusive deals and promotions on a wide variety of technology," Mr. Bhatia said.