SAP hosts business and technology event in Middle East

The event theme for 2009, 'See Your Way Clear: Strategies for Success in the New Reality,' explores how companies can achieve transparency in every area of their operations to be best-run businesses in today's challenging economic environment. Attendees will learn how to harness the power of technology in order to run lean operations, capture greater market share, and gain transparency in their operations.

"Dubai has been chosen to host the MENA flagship forum for 2009 highlighting the strategic importance SAP places on the region. Based on the specific needs of Middle East companies, SAP can truly work with its customers, prospects, and partners to discuss how technology enables companies to derive increased understanding and visibility, so they can meet the ever increasing need to be more transparent and accountable,"

said Sergio Maccotta, Managing Director, SAP Middle East and Africa.

The forum is designed to enable dialog with influencers, customers, and prospects - along with members of the SAP ecosystem and parties interested in partnering with SAP.

Through interactive formats including industry and product-specific breakout sessions, participants will learn how the SAP business software solution portfolio can help companies adapt more quickly to changing market needs, differentiate against tougher competition, execute growth strategies in an international environment, and maximize results with existing resources while continuing to concentrate on core business competencies and maintain close customer relations.

"To survive in today's business environment, companies must see clearly, think clearly, and act clearly. Only those with the visibility to act effectively and decisively will survive and thrive from the current business conditions to emerge in a stronger competitive position. At the Forum, SAP will explore new and essential strategies for using technology to gain the strategic clarity necessary for success in the business world today," concluded Maccotta.