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Tuesday, December 1 - 2009

LG's ultimate wide screen phone opens up a whole new mobile experience

LG Electronics (LG), a global leader and technology innovator in mobile communications, today announced the worldwide retail release of the highly anticipated new Chocolate (LG-BL40). The stunning fourth handset of the Black Label Series will be available in Jordan from mid-October.

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  • LG's ultimate wide screen phone opens up a whole new mobile experience.
    LG's ultimate wide screen phone opens up a whole new mobile experience.
With the introduction of this bold new shape, the new Chocolate is essentially reinventing the way consumers view and use mobile phones. Designed with sleek sophistication, the strikingly unconventional 4-inch wide screen opens up an enlarged and more optimal space for 'on-the-go' computing, allowing for an entirely new mobile experience that raises the bar of innovation.

Users will see things differently with the widened 21:9 panoramic display that establishes a new level of visual comfort for the reading of web pages and e-mail and dramatically brings videos and games to life with cinematic flair. Going wide also allows for the dual screen era to finally be brought to handsets for enhanced usability, which when combined with LG's upgraded and intuitive S-Class UI brings a whole new meaning to the words 'user friendly'.

"The new LG Chocolate will dramatically change the way we interact with our phones. The new Chocolate reflects the originality and sophistication of the Black Label Series and like its predecessor; we are confident that the new Chocolate will create its own legacy and further enhance our standing in the market,"

said Mr. Kevin Cha., Managing Director of LG Electronics Levant.

See Things Differently


Mobile web browsing is now a breeze with the new Chocolate's 4-inch, 21:9 HD LCD that eliminates unnecessary side-scrolling; 7.2 HSDPA provides speedier internet and e-mail. You can enjoy a panoramic multimedia experience featuring a theatre-like movie player and enriched image and document viewer through the wide screen. Not to forget the extra space with Dual Screen UI which can intelligently display two different types of content simultaneously

Touch Things Differently


Enjoy simplified touch-screen navigation with LG's upgraded S-Class UI which offers the best in finger-friendly 3D graphics, intuitive responsiveness and easier accessibility to applications. The new technique, one-touch copy and paste, enables you to transfer content even more quickly and effortlessly. Thanks to the wider screen, discover a refreshingly new hands-on experience for a multitude of tasks ranging from texting to gaming

Style Things Differently


The irresistibly slim shape, glossy black finish and iconic red highlights create a sense of subtle, chic luxury which preserves the new Chocolate's design identity. With this curved scratch-resistant glass, seamlessly encases the phone and provides a smooth, elegant surface which will always look flawlessly clean and alluring. Finally, but not last, the 4-inch HD LCD opens up a wider space to showcase and accentuate your personal style; enhanced customization features allow you to express yourself through wallpapers, themes and ring tones created from your own multimedia content.
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Notes and media contacts

About LG Electronics, Inc.:
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7bn, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1 and A Technology Partner of Formula 1. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

About LG Electronics Mobile Communications Company:
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.


Contact:
Maha Al-Rawashdah
LG Electronics Levant
Tel:+9626-5660542
Fax: +9626-5660541

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