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Adnec wins bid to host Middle East edition of world's largest food exhibition

  • United Arab Emirates: Wednesday, October 07 - 2009 at 15:38
  • PRESS RELEASE

The Abu Dhabi National Exhibition Centre, owned by Adnec (Abu Dhabi National Exhibitions Company), will be the host venue for the inaugural Middle East edition of SIAL, the world's largest exhibition for the global food industry.

To be held from 15 to 17 November 2010, SIAL Middle East 2010 will bring together professionals involved in buying and selling food products and services to see new ideas, innovations and conduct domestic and international business.

SIAL, one of the world's leading trade exhibitions for those involved in the food industry, was created in 1964. Held every two years in Paris, it attracts more than 147,000 visitors from 185 countries who come to meet over 5,500 exhibitors from 101 countries.

SIAL Middle East will be the latest event to join SIAL Group, the SIAL network of exhibitions which are presently held in Paris, Shanghai, Montreal and Buenos Aires.

"The rapidly changing food marketplace means that there is a real need to expose the latest trends, innovations, and equipment. The Middle East is one of the most buoyant markets and we look forward to introducing the brand in Abu Dhabi, the UAE capital".


says Bernard Becker, Chairman of Comexposium, the organisers of SIAL.

"We are very pleased to be chosen as the host venue for this important industry event and believe SIAL Middle East is an excellent new addition to the expanding portfolio of exhibitions hosted at the Abu Dhabi National Exhibition Centre," said Paul Vincent, Marketing Director of Adnec (Abu Dhabi National Exhibitions Company).

"Adnec looks forward to contributing to the success of the event and will continue to provide the highest levels of professional support to make SIAL Middle East, as well as the other events we are chosen to host, successful and memorable for everyone involved," he added

SIAL Middle East will be run by Turret Middle East, one of the leading exhibition organisers in the region. "We are pleased to partner Comexposium to launch SIAL Middle East which will take a new approach to marrying buyers and sellers in the region" says Richard Hease, Chairman of Turret Middle East.

Manufacturers and suppliers to the food and food related industries will be invited to participate in a strategic and highly focused event, where selected buyers will be hosted as guests of SIAL Middle East. Buyers have been, and will continue to be, identified by level of activity and sector in a project that will mark its debut with a Food Buyer Program designed to facilitate high level, quality business meetings.

Discussions are also underway to bring new aspects and topics in the food industry to the regional audience through conference and feature elements.
From left to right: Paul Vincent, Olivier Darras and Richard Hease.
From left to right: Paul Vincent, Olivier Darras and Richard Hease.
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About Abu Dhabi National Exhibitions Company (Adnec)

Abu Dhabi National Exhibitions Company (ADNEC) is a strategic international venue development and management company. ADNEC's venue portfolio includes one of the most modern exhibition centres in the world - the Abu Dhabi National Exhibition Centre, and the UK capital's largest exhibition and conference venue, ExCeL London.

ADNEC is creating unique business districts to serve Abu Dhabi's rapid expansion and emergence on the global stage.

Development projects surrounding the Abu Dhabi National Exhibition Centre include Capital Centre (a mixed-use development of 23 hotel, residential, commercial and mixed-use towers adjacent to the exhibition centre), Capital Gate (an iconic 35 storey gravity defying feature tower, featuring the 5-star hotel - 'Hyatt at Capital Centre'), the Aloft Hotel and a 2.4km Marina zone on Al Bateen Channel opposite to the exhibition centre.

In addition, ADNEC is expanding within the region, with The Al Ain Convention Centre, a residential and business micro city around a state-of-the-art convention centre.

For more information visit www.adnec.ae; www.alaincc.ae; www.capitalcentre.ae; www.capitalgate.ae; www.excel-london.co.uk;

About Comexposium
With a turnover of over 230m in 2008 achieved with a portfolio of 150 events (trade fair, conferences, business convention), Comexposium (www.comexposium.com) is the No 1 events organiser in France. The Group ranks sixth in Europe. The trade fairs organised by Comexposium (SIAL, SIMA, INTERMAT, CARTES...) are leaders in their line of business and represent essential opportunities for networking, doing business and forging contacts. With a wide coverage of 17 separate business sectors, Comexposium has acquired unique knowledge of all the changes and developments within each sector. Comexposium also organizes major shows in the main areas of economic growth namely Asia, North America, South America and North Africa.

About SIAL Group
The number ONE international network of trade exhibitions dedicated to the food industry, SIAL Group has a presence in Europe, Asia, North America and South America. It is the biggest global food industry event, with 9,300 exhibitors from more than 100 countries, 370,000 sqm of exhibition space and 216,000 visitors from 200 countries. With the different SIAL trade shows, both exhibitors and visitors are guaranteed with high return on investment, with professionalism trade show in a friendly atmosphere, plus a series of specialist events (innovation being the key point) offering added-value.

About SIAL
SIAL (www.sial.fr) is the global marketplace for all those involved in the food industry (retail, trade, manufacturing, food service, catering professions, services). SIAL is where business and innovation meet. SIAL 2008 in France recorded 147,860 visits, from 185 countries, i.e. + 5% vs 2006 and +10% international visitors. The 5500 exhibitors represent an increase of 4% over 2006, with international exhibitors from 101 countries accounting for 78% of the total. Innovation is always a key priority at SIAL with 350 new products presented in the Trends & Innovations Observatory. SIAL 2010 will take place from 17 to 21 October 2010 at Paris Nord Villepinte Exhibition Centre - France.

About IPA
IPA, (www.ipa-web.com) the World Food Process Exhibition, is the event for process and packaging technologies. In 2010, IPA will be held at the same time and place as SIAL, creating a complete food industry offer from process to finished products. With the Innovation Research Forum, IPA is at the heart of the latest food technologies and innovation, answering to the key challenges of the food industry today: productivity increase, food safety, developing innovative products, sustainable development,IPA will gather from 17 to 21 October 2010 at Paris Nord Villepinte Exhibition Centre (hall 7) - France, 600 exhibiting companies, 48% of them from abroad, and 44,000 visits representing more than 100 countries. In November 2010 in Abu Dhabi, SIAL Middle East and IPA Middle East will present a dedicated platform for the whole food industry

About Turret Middle East
A multi award winning company, Turret Middle East (www.turretme.com) has launched and developed some of the most successful live events in the UAE and is a leading publisher within several market sectors in the Middle East. Turret Middle East's events annually represent more than 1,400 exhibitors and deliver more than 120,000 visitors in industry sectors as diverse as renewable energy, IT, gourmet food and waste management.

For further information:

Imad Ghadan
Senior PR Account Executive
Orient Planet Communications
T: 971 (0) 2 671 63 93

Brian Carvalho
Marketing & PR Specialist
Abu Dhabi National Exhibitions Company
(ADNEC)
T: 971 (0) 2 406 3475

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