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Sakana will provide the YO! M-AD contestants with a challenging brief to create an interesting ad for their brand. The winners will be awarded trophies and certificates.
Mr Lakshmanan, CEO of Sakana, said:
"We are delighted to be first sponsor on board to sign an agreement to confirm our sponsorship of the YO! M-AD contest, the first of its kind in the Kingdom of Bahrain. Sakana is an ethical Sharia'a-compliant mortgage provider which aims to attract customers with its unique suite of products ideally suited to today's lifestyles. We believe this competition will be an interesting challenge for the participants and will help to create a better understanding of our brand among the youth in Bahrain."
Sarva Velamuri, Managing Director, of 'Out Of The Box' Bahrain, said, "Sakana was the first company to confirm their sponsorship of the YO! M-AD contest. This demonstrates Sakana's interest to encourage and promote the young talented Bahraini community and at the same time support the Inter-University Youth Festival."
The Inter University Youth Festival, which is the first of its kind, aims to create an ideal platform for the youth of Bahrain to get closer to each other and provide the participating universities an opportunity to showcase their talent and take pride in their students.
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Posted by Siba Sami Ammari
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