Epiure to participate in the first Who's Next edition in Dubai

The designer has taken on the wager of dressing contemporary women in keeping with major trends in our society, by taking its inspiration from Occidental craftsmen techniques and a touch of Oriental myth. Epiure associates its creations to noble, natural fabrics such as silk crepe georgette, lace etc. The Oriental spirit is especially revealed in shimmering models adorned with semi-precious stones, for a day or evening collection.

Favouring freedom of movement above all else, the spring/summer 2010 collection will be full of freshness, and colourful. Fabrics and shapes are flowing and simple, with a hint of sensuality. A poetic print lights up the collection with a floral touch, while sharp-coloured, shiny sequins play teasingly with the light. For their part, the drapes are most fitting for more formal outings.

In Epiure's conception, elegant women exist within a world that is both chic and natural. Yet they are also mindful of their budget: the designer has accordingly made sure that prices remain affordable.

As a scented stopover between East and West, as the blend of two cultures, this new collection should delight both those who miss their grandmothers' wardrobe and those who thrive on today's sense of adventure.

Epiure has points of sale in France, in Lebanon and in Kuwait.