The first Ferrari model painted by Wasel Safwan is already displayed in Marina Mall. Yasalam is the city's dynamic programme of F1-related events and entertainment, created to bring the entire community together celebrating the UAE's biggest sporting event.
Day one of the two-day Seminar held at Zayed University today, played host to 300 students as they heard from and interacted with several top F1 speakers and the legendary driver, David Coulthard. The day finished with the first look at the modern and colourfully decorated Mclaren F1 car designed by six Emirati girls dubbed the 'UAE's art girl band'.
The girls agreed upon using graffiti and calligraphy as the main decorative elements on the car, which they have dubbed '360 to the power of 6'. The base print of the car is a dimmed 'Ghutra', which is a traditional head garment made of overlapping red patterns. Layers have been used to build up to a more energetic and dynamic composition using a variety of materials, ranging from paint to actual car parts, creating interesting textures within the shell while maintaining the integrity of the shell design. The initial design has an overlay of global F1-related words and concepts using vivid, bold and flamboyant colors to make it as eye-catching as possible for the public.
Mizmah wanted to depict Emirati youth, men and women and convey their passion for fast cars and what it means to now have the power of F1 in Abu Dhabi. To include the girls' identity in this piece of art, they created a poetic verse using both English and Arabic describing cars and car lovers. The verse includes words like 'transmission'; 'aerodynamics'; 'gasoline'; 'acceleration' and 'engine', with the equivalent of these words also written in the Emirati dialect.
The Mizmah cars will remain in place for students to admire until November 2, 2009. The other body shell exhibits are displayed at Marina Mall, Emirates Palace from October 10th, Abu Dhabi Corniche from October 16th and Abu Dhabi International Airport from October 26th.
Founded in October 2008, Mizmah banded together to use traditional products in a contemporary way. The group, who are all graduates from Sheikh Zayed University in Abu Dhabi, is composed of two graphic designers, Buthena Al Muraikhi and Hyam Al Mureikhi, two interior designers, Mouza Mohamed Al Mazrouei and Sara Ali Alaidarous, and two mixed media artists Noora Ramah and Noora Al Qubaisi.
The word 'Mizmah' is a traditional Emirati word that describes a large container used since ancient times to group several items and they decided to use this word to describe the different types of art that they bring to the group.
Katja Heim, CEO of KHP Consulting, the company responsible for organising The Art of Racing, said, "We specialise in capturing the spirit of the sport and bringing its very essence to the people who matter the most, the fans. We do this with community engagement activities such as The Art of Racing, an initiative designed as part of the Yasalam programme to entertain the people of Abu Dhabi and the region. Talented artists, such as the Mizmah girls, who are transforming these body shells are a real highlight of the events planned in the build up to the race."
John Lickrish, Flash Entertainment's managing director, adds, "Flash is proud to be delivering this exciting initiative together with KHP Consulting. The customisation of Formula 1 replica cars by renowned Emirati artists epitomises our motivation behind Yasalam- to bring the spirit of racing to the people of Abu Dhabi in celebration of our capital playing host to the 2009 Formula 1, Etihad Airways Abu Dhabi Grand Prix."
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Mizmah's McLaren unveiled at close of first day of Yasalam Mastering Motorsport seminar
- United Arab Emirates: Thursday, October 08 - 2009 at 12:06
- PRESS RELEASE
The first day of Yasalam's Mastering Motorsport ended with a flourish in the capital when students and F1 professionals enjoyed the unveiling of the Mizmah replica car.
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Notes and media contacts
All media enquiries should be directed to Ian Hainey at KHP Consulting on +971 50 4661368.About Mizmah:
Mizmah , is all about art, a group of young Emirate artists coming together to use old traditional products in a new contemporary way. Through a series of exhibitions, exchanges, discussions and workshops, Mizmah hopes to create a regional visibility of the role of artists in the emirates with a priority to female artists. This would be achieved by inviting artists, curators, critics, collectors and academics whose work focuses on the Middle East for an exchange of ideas about the ongoing cultural dynamics of the region. Similar initiatives that have taken place in Cairo, Beirut, Amman and Bahrain have resulted in the creation of several networks strengthening the importance of female art practice in the area. As a group of Artists, Mizmah has exhibited some of their work in Al-Riwaq Gallery in Bahrain which featured alongside the artist Bayan Kanoo. Also, they have participated in the Bastakeya Art Fair Dubai 2009 as their first exhibition. Later on, Mizmah was commissioned to create six big paintings for the Swiss Ambassador in Abu Dhabi.
The Art of Racing: starting 2nd October
In a fusion of art and motorsport, some of the country's finest artists trade in their canvas for a chassis of a Formula 1 racing car.
- Wasel Safwan, Marina Mall Abu Dhabi
Displayed until: Monday 2nd November
- Mizmah, Zayed University, Abu Dhabi (students only)
Displayed until: Monday 2nd November
- Dana Saif Al Mazrouei, Emirates Palace, Abu Dhabi
Saturday 10th October, 10:00 (unveiling only)
Displayed until: Monday 2nd November
- Jalal Luqman, F1 Fan Zone™, Abu Dhabi Corniche
Performing live: Friday 16th October- Sunday 18th October 16:00 - 00.00
Displayed until: Monday 2nd November
- Khalid Mezaina, Abu Dhabi International Airport, Terminal 3 (air-side)
From October 28th - Displayed until: Monday 2nd November
About Yasalam:
Yasalam will see a series of events and activities in Abu Dhabi throughout October to celebrate the country's biggest sporting event - the 2009 Formula 1TM Etihad Airways Abu Dhabi Grand prix. Aside the Mastering Motorsport classes and The Art of Racing, the Yasalam line up of events includes live art with F1 replica cars, free concerts and film screenings on the Corniche in addition to the first official F1™ Fan Zone Abu Dhabi, brought to the city by Mubabdala. Full details of the Yasalam programme can be found at www.yasalam.ae
About KHP Consulting:
KHP Consulting is an international marketing and communications agency with the unique combination of a boutique agency with a global reach. Established in 1985 in Munich by Katja Heim and based in London with offices in Paris, Bahrain and Munich, KHP specialises in sponsorship exploitation and acquisition, media relations, hospitality and event management. KHP has been operating mostly in Formula One and other sports such as the America's Cup and Commonwealth Games. KHP has been an integral force behind the development of Formula One from a purist motorsport activity to the lifestyle sport it is today. More recently KHP has won clients in lifestyle and business events. The KHP client portfolio includes: Bahrain International Circuit, Union Properties, F1 in Schools, Gulf Finance House, Bahrain Ministry of Industry and Commerce, Bahrain Financial Harbour, McGregor, RUF Automobile, Ilmor GP, BMW Oracle Racing, Commercial Bank Qatar, Nestle, Credit Suisse, German Grand Prix - Hockenheim, ADMM, ASPIRE and the Malaysian Grand Prix.
About Flash Entertainment:
Based in Abu Dhabi, Flash Entertainment is the region's leading events consultancy, with a proven track record in delivering world-class events from movie premieres and classical shows to international tennis tournaments and megastar music concerts. Flash offers comprehensive event management solutions from concepts and designs through to coordinating every stage of production.
Flash Entertainment is playing a major role in the Emirate's evolution as a leading leisure destination. The Flash team is behind some of the most high profile events in the region, having successfully organised concerts from a range of artists including Justin Timberlake, Bon Jovi, Elton John, Christina Aguilera, George Michael & Alicia Keys, Shakira, Coldplay and Andrea Bocelli. Flash has also provided executional support to companies across Abu Dhabi staging the world premiere of the film Journey to Mecca on behalf of the Abu Dhabi Media Company and producing the three day beach festival, WOMAD, for the Abu Dhabi Authority for Culture & Heritage. In January 2009, Flash launched the Capitala World Tennis Championship which saw six of the world's top male players compete in Abu Dhabi. The event has gone on to win awards and widespread critical acclaim and preparations for its second year are underway.
For further information, kindly visit www.thinkflash.ae.
Media contact:
Shadi Moazami
Account Executive
Four Communications Group
PO Box 502099 Dubai , UAE
T. +971 4 369 3727
F. +971 4 362 5358
Posted by Siba Sami AmmariThursday, October 08 - 2009 at 12:06 UAE local time (GMT+4)
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