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Sunday, November 29 - 2009

Intel set to showcase latest consumer 'Star' rating system at Gitex Shopper

  • United Arab Emirates: Thursday, October 08 - 2009 at 14:56
  • PRESS RELEASE

Intel Corporation today announced their plans to introduce a new PC star rating tool at Gitex Shopper. The rating system is set to effectively articulate Intel's latest processor offerings, helping end users make an informed purchase decision based on their requirements.

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  • Intel set to showcase latest consumer 'Star' rating system at Gitex Shopper.
    Intel set to showcase latest consumer 'Star' rating system at Gitex Shopper.
The new guide rates Intel processors on a scale of 1 to 5 stars, with each star representing a combination of features including cores, threads, GHz, cache, performance per watt, architecture, and other technologies.

These features will provide valuable benefits to PC buyers and contribute to a better computing experience. More stars indicate greater features such as increased GHz or cache.

"We are very pleased to see that more than 30 Egyptian companies will be participating at this year's Gitex Technology Week."


commented Intel Egypt Country Manager Taha Khalifa.

"Over the last 40 years, tomorrow's leadership and technology innovation has been brought to the world by Intel. To-date computers and PCs are more advanced than ever before with gigantic advances in the digital age constantly being made possible by silicon developments, to assist consumers in keeping up to speed with all the rising technologies in digital age, the 'star' rating program aims to highlight in a simple manner hot to go about selecting the right processor and hence finding the right computer for your needs won't be as difficult."

Attendees to Gitex Shopper will be aided by the starts rating system through a dedicated Intel stand and being showcased at shopper include the latest mainstream desktops and laptops and ultra-thin laptops powered by Intel latest Core processors and an array of Netbooks powered by Intel Atom processors.
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Notes and media contacts

About Intel
Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.
Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

For more details:
Rola Zaarour
Intel Corporation
+2 0180627512

May Sadek
Hill and Knowlton
+2 0129 776 988

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