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With revenues of more than $5bn, Hershey produces brands as Hershey's, Reese's and Hershey's Kisses, as well as the smooth, creamy Hershey's Bliss chocolates.
Although its products are widely available in GCC retail outlets, the company is a relative newcomer to the media market. This appointment marks the opening of a new chapter in the brand's presence in the region.
"I was impressed with OMD from the day we began speaking with them," explained Rohit Grover, Hershey's General Manager for the Middle East & Africa. "OMD has a deep understanding of the region's media environment and how to navigate it. Their professionalism, speed and grasp of our requirements have been commendable."
Hisham Abi Nassif, Deputy General Manager of OMD Dubai, said:
"It is a privilege to have been selected as Hershey's partner, a company that sees in the Middle East a market full of promises, and we see it as our role to help it realize its regional ambition."
"The chocolate and confectionery market is very competitive, not only with international brands but also local ones. While we have a sweet tooth in the region, habits vary widely and we look forward to introducing Heshey's products in each consumption opportunity," he added.
The appointment is effective immediately.
Posted by Siba Sami Ammari
