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Saturday, November 21 - 2009

Sony Gulf launches VAIO X series in Middle East

  • United Arab Emirates: Thursday, October 08 - 2009 at 16:13
  • PRESS RELEASE

Sony Gulf FZE today announced the launch of its latest VAIO X series, redefining the mobile PC category once again.

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  • Sony VAIO X series.
    Sony VAIO X series.
Incredibly light, thin and offering long battery life, the VAIO X integrates new wireless connectivity features and reliability, making it an ideal notebook for business persons on the go.

Designed to be the world's lightest notebook weighing just 655gm, the VAIO X series is a comfort to carry around. Breathtakingly thin and measuring 13.9 mm - just about the width of a mobile phone, it offers 16 hours of continuous use with the optional eight-cell battery.

Osamu Miura, Managing Director of Sony Gulf, said:
"We are pleased to introduce in the Middle East the VAIO X, an extremely portable laptop that blends unique features with high performance components and ultimate reliability. The core design also conforms to new market dynamics and evolving demographic trends, catering to tech-savvy users and business people who are constantly on the go."


The VAIO X series is equipped with WWAN to stay connected to high-speed Internet. Featuring a high quality wide 11.1 inch LCD with 1366 x 768 pixel (VAIO Display Premium, LED backlight), 17mm key pitch isolation keyboard for comfortable typing and a new touch pad with convenient multi-finger gestures like zoom and flick navigation, it also integrates various interfaces such as VGA and LAN port and built-in webcam to enhance the essential piece of usability in business scenes.

The extreme mobility of VAIO X does not affect the performance in any way. The combination of the latest Intel Atom Processor Z550 (2 GHz) (VPCX118LG), solid state drive, and Windows 7 gives the latest notebook from Sony an edge over other products in offering satisfactory business usage on the go.

Optional accessories include a luxurious slip case in genuine leather and a dramatically styled wireless mouse.

VAIO's advanced technology also incorporates aesthetic features while securing superb reliability. The groove running along the outer edge of the LCD and palm rest - the Rigid Arc structure - is not just a design but built to minimize distortion from external pressures. In addition, the housing is made out of carbon, while the palm rest is moulded out of a one-piece aluminium plate to further increase the strength.

The notebook has successfully withstood the 150 kgf pressure-vibration test, proving its ability to perform even in tough real-life situations.

The VAIO X series is available in the UAE in select electronics outlets.
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Notes and media contacts

For more information, call 800-SONY.

About make.believe:

"make.believe" (make dot believe) is a Group-wide brand message that unites Sony's communications initiatives across electronics, games, movies, music, mobile phones and network services. "make.believe" symbolizes the spirit of Sony - the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

About Sony Gulf:

Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centres reinforces Sony's presence in key markets in the region.

For further information, please visit www.sony-mea.com.

For media inquiries, please contact:

Neil D'Sylva
Sony Gulf FZE
Tel: (971)-4-8815488
Fax: (971)-4-8817808

Kholoud Arif
Senior Media Relations Executive
JiWin Public Relations
Tel: +971 4 361 3599
Fax: +971 4 368 8001

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