Monster, Beats by Dr. Dre announce first artist line 'Heartbeats by Lady Gaga'

"Heartbeats by Lady Gaga" are engineered to deliver all the music the artist intended you to hear, with incredible sonic clarity, pounding bass, and all the power demanded by today's music. The self-inspired design, including every detail developed with Lady Gaga, is both a unique reflection of Lady Gaga's style and fashion sense as well as her commitment to the sound quality of her music and the way it's heard.

Lady Gaga explains her motivation behind "Heartbeats by Lady Gaga", "In the deepest hour of the night, I confess to myself three things; I would die if I was forbidden to write, forbidden to love, or forbidden to fashion. Heartbeats embody the trinity of my human-being, with one additional vow: that SOUND matters. Wear heartbeats, love each other, and celebrate the art and lifestyle of music."

The goal of the Beats by Dr. Dre headphone family from Monster has always been to improve the listening experience and hear music the way the artists create it to be heard. Jimmy Iovine, Chairman of Interscope Geffen A&M Records, worked closely with Dr. Dre and Head Monster Noel Lee to tune and refine the Beats by Dr. Dre headphone sound, to ensure that Lady Gaga's vision of great sound and style was reflected in the final product.

Noted Mr. Iovine, "The combination of Lady Gaga's sense of fashion and music with the innovative sound and look of Beats made it the right fit."

To create "Heartbeats by Lady Gaga," the Beats by Dr. Dre team worked to ensure the very best audio reproduction capabilities while refining and adapting the style of the headphones to reflect the sensibilities and vision of Lady Gaga. From Beats by Dr. Dre, comes the astounding music reproduction of Heartbeats, made possible by the fanatic audiophiles at Monster, utilizing the latest in headphone and manufacturing technologies.

Noel Lee, Head Monster, noted, "Heartbeats not only had to look great, they had to sound great. Using Monster's latest headphone technologies, that vision comes true. There is no headphone that sounds quite like it, regardless of price. Hope you love listening to it as much as we did creating it. Enjoy."

"Heartbeats by Lady Gaga" are designed to give users a high-performance headphone option that literally doubles as a high-tech fashion accessory or attractive piece of jewelry. They feature a multi-faceted, glossy surface and high-tech build materials, with a jewel-inspired earpiece cosmetic. The headphones are available in three separate versions, including a metal body with rose red jewel-shaped earpiece, metal body with all chrome jewel-shaped earpiece and black-on-black body and jewel-shaped earpiece design. The headphones are outfitted with a specially design stylish and tangle-free cable.

The new "Heartbeats by Lady Gaga" come in a beautifully designed red carrying case and an assortment of eartips to ensure maximum comfort and fit for every wearer. They also feature Monster's exclusive flat cable design that that not only integrates into the look and feel of HeartBeats, but makes them tangle-resistant. They will be available in the US in late October in a wide range of colors and different feature options.

Jehangir Khan, Regional Manager, Monster Middle East, said, "These new Great Sounding Headphones double up as a really Trendy piece of Jewellery, which would very much appeal to the Middle East's Fashion Conscious Consumers."

To provide users with the ultimate in convenience and performance when used with today's portable music devices, all Beats by Dr. Dre headphones are being made available with "ControlTalk," an advanced on-cable feature that provides users with full control of their listening experience when using their 3GS iPhone, iPod shuffle and other new iPods and portable music devices. The special Monster ControlTalk headphone cable features an integrated high grade microphone and answer button and allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket. In addition to its availability with all Beats by Dr. Dre headphones from Monster, the ControlTalk feature is also being made available as an option with all Monster brand headphones.