ADAOX to promote ESET's award-winning solutions at Gitex 2009

ADAOX plans to promote its award-winning security solutions such as ESET NOD32 Antivirus, ESET Smart Security and ESET Mobile Antivirus in addition to launching new products and recruiting channel partners at the event. Senior global executives from ESET will be flying in to Dubai to meet with customers and partners at the largest technology exhibition in the Middle East.

Speaking on their participation, Mr. Neo Neophytou, Managing Director at ADAOX Middle East, said,

"We have been a regular exhibitor at Gitex for several years now and the response we have received each year has been better than the previous years. Gitex, being one of the largest technology exhibitions in the world, is an ideal platform for us to promote our flagship products ESET NOD32 and ESET Smart Security to a much wider audience as well as create brand awareness and generate sales leads. This exhibition draws people from across the Middle East and Africa, who visit to check new products and trends in the IT market. We are looking forward to meeting our customers and partners at the event."

ADAOX, which specializes in value added distribution and support of IT Security products, hopes to position ESET as the ideal security product for the SME and Enterprise segments as it is the lightest and fastest security solution available in the market today. ESET NOD32 Antivirus and ESET Smart Security are proactive security solutions that work without compromising the system performance. ESET has been consistently doing well in all independent tests conducted worldwide.

At Gitex, ADAOX will specially highlight ESET NOD32 Antivirus v 4.0 and ESET Smart Security v 4.0, which feature a ThreatSense scanner that is even smarter and faster compared to previous versions, while adding removable media security, new diagnostic and recovery tools, and more advanced heuristics.

ADAOX wants to increase ESET's awareness and penetration in Middle East market and hopes to add more channel partners to their existing network so that they can offer better support and service to end users. ADAOX continues to see considerable growth in all GCC markets and it has made significant inroads into the strategic market of KSA. The distributor has also introduced several initiatives to the market this year including three-in-one retail packs where customers will be able to buy three copies of either ESET NOD32 Antivirus or ESET Smart Security for the price of a single user retail pack.

A team of experts from ADAOX and ESET will be available on their stand B7-25, Hall 7 at Gitex to demonstrate the features and benefits of ESET's best-of-breed security solutions.