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McLarenAutomotive.com has been developed to reflect the design ethic of all future McLaren sports cars; all features are intended to enhance the experience of users.
The front page of the website presents the new performance car in exploded form, which clearly depicts the way in which the car has been designed from the inside out and entirely around the driver.
McLaren Automotive Head of Marketing, Lianne Daly, said:
"It is vitally important that potential customers of McLaren Automotive across the globe are able to see the unique properties of the MP4-12C and gain an understanding of why we are claiming that this car will set new performance and efficiency standards in the core sports car market."
Daly continued, "Until the car is physically presented in showrooms in early 2011, this website will be the only publicly-available source of official information relating to our range of high performance sports cars. Visitors to McLarenautomotive.com can now explore the interior and exterior of the car in beautiful detail and over the coming months time we will add more engaging content."
The new website will also serve as a communications platform between McLaren Automotive and its potential customers. Middle East customers can log their interest or send in any questions they have. They will be then contacted by their nearest McLaren Automotive dealer, once the network is in place.
In addition, users will be able to view a gallery of images from McLaren Automotive's past and present and also tap into 'The Insider', a blog that will be regularly updated with developments from the depths of the McLaren Technology Centre.
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Posted by Rana Mesbah
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