The MCN flagship Media Agency Universal Media has been an OOXmonitor Member since 2008. Now Initiative and Magna join the OOXmonitor roster of Media Agencies that are subscribed to this strategic online media planning tool. MCN or Middle East Communications Network is the arm of The Interpublic Group of Companies (IPG) in the Middle-East and North Africa.
"We are glad that OOXmonitor's adoption is increasing among Media Agencies in the UAE. With Initiative and Magna on board, we can easily say that more than 50% of the Media Agencies in town are subscribed to the service today. These agencies are clearly investing in their online media capabilities in order to meet the advertisers' increasing demand for more accountability across all the communication channels,"
says Liana Majed Co-founder and Managing Director - OOX.
OOX have introduced the service in September 2008 for the first time in the region and are servicing major industry players namely [Media Agencies] OMD Digital, UM Online, Mediacom, Mindshare and now Initiative and Magna; [Publishers] Choueiri Group, BBC World, Jeeran.com, Dubizzle.com, Abu Dhabi Media Company and Maktoob.com.
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