Dubai's amusement industry to lead the world

Talking about the success of the recently opened SEGA Republic at The Dubai Mall, Abdul Rehman Falaknaz said that such attractions are set to catapult Dubai to the very top of the amusements industry.

"The arrival of such an internationally renowned brand as SEGA Republic to Dubai is indication of the emirate's continual development as an amusements hub in the region," Abdul Rehman Falaknaz said.

"Dubai's entertainment product is maturing and diversifying, and with names such as SEGA and Aquaventure at Atlantis entering the market, the product is truly becoming world class. What's more, with many more developments in the pipeline, we can expect great things from the industry in the coming years."

SEGA Republic opened at The Dubai Mall at the end of August. The 76,000 sq ft indoor theme park offers nine adrenaline-pumping attractions spread over five themed zones - Speed, Adventure, Sports, Cyberpop and Redemption. The zones feature a variety of attractions from action packed motion-simulators to simulated sports games, classic carnival games and one of the region's largest selections of prize-winning redemption games.

Amusement Services International (ASI), an established exhibitor with DEAL, is the supplier behind the SEGA Republic theme park. Prakash Vivekanand, Chief Executive Officer at ASI, said: "All the games in SEGA are supplied by ASI, with several of them being first to market. These are unique rides, proprietary to SEGA and only sold to SEGA-branded sites."

ASI, which is also the supplier behind the new Al Futtaim amusement centre in Mirdiff, will be launching several new lines at DEAL in April.

"DEAL is an important platform to connect with regional operators and developers. As one of the biggest exhibitors at DEAL we endeavour to bring new products to the market every year," Vivekanand said.

Many of the product categories now in use at SEGA Republic will be showcased at DEAL in April 2010, with new and innovative product lines expected to be revealed at the show.

DEAL will take place in April 25-27, 2010 at the new halls in Dubai World Trade Centre (DWTC). The show is expected to attract more than 200 companies from 30 countries.

"A new product demonstration area will ensure that exhibitors and visitors get more from their DEAL 2010 attendance as large-scale product demonstrations are given their own space. This will provide these demonstrations with a powerful platform from which to showcase their unique selling points. It will also ensure that the rest of the show floor provides an environment conducive to business," said Abdul Rehman Falaknaz.

DEAL 2010 will also feature the second annual DEAL Seminar Programme, which will cover a two-day workshop offering regional and international business insight.

Those interested in exhibiting or visiting the event can now register online at www.themeparksdubai.com

Online registration for visitors will speed up the entry process, enabling visitors to make the most of their valuable time at the show.

Substantial industry support for DEAL is given by the Amusement Industry Council of Europe, including Association Fabricantes Y Exp. Maquinas de la Foia de Bunyol (Spain) Associazone Nazionale Costruttori Attrezzature, Spettcoli Viaggianti (Italy); Amusement & Leisure Equipment Suppliers of the UK; American Amusement Manufacturers Association); International Association for the Leisure & Entertainment Industries; India Association of Amusement Parks & Industries; and the World Water Park Association.