Alfardan Premier Motors announces arrival of latest Range Rover in showrooms

Powerful new petrol engines, revolutionary interior technologies and enhanced driving dynamics reinforce the position of the 2010 Range Rover as the most complete luxury 4x4. Land Rover's flagship has been comprehensively updated to deliver more refined and efficient performance, along with the ultimate in interior comfort and craftsmanship.

The New 2010 Range Rover boasts a new naturally aspirated LR-V8 engine with similar performance to that of the outgoing supercharged engine, but with 16% better fuel economy. The new LR-V8 Supercharged has a 114PS increase in power to 510PS while improving economy by 7%.

The new 2010 Range Rover has undergone subtle exterior revisions, introducing new headlights, grille and bumper which enhance the classic Range Rover style with more contemporary detailing. The side of the vehicle features new 'three-stripe' LED indicators and redesigned three-section fender with an upright mesh grille in the front.

The interior benefits from more luxurious materials and finishes which add further refinements to the interior ambiance. The 2010 Range Rover introduces new luxury grade European leather trim available for a full leather headlining, pillar and door casings, dramatically increasing the premiumness of the cabin.

One of the major innovations in the new Range Rover is found in the instrument cluster where the traditional physical instruments are replaced by a configurable 12-inch TFT (Thin Film Transistor) screen, which presents all essential driver information via cleverly designed 'virtual' dials and graphic displays in the interior relaying system settings, outside temperature and off-road information such as Terrain Response settings.

The vehicle is also the first to feature 'dual view' infotainment touch screen technology which allows the driver and passenger to view different images simultaneously. This means that the passenger can enjoy a DVD movie while the driver follows navigation instructions, all on the same screen. The new portable audio interface that is now available allows connectivity to an array of personal audio storage devices, USB sticks and MP3 players, enabling the various devices' functions to be accessed and controlled via the fascia-mounted touch-screen system on which the graphics and menus have been redesigned for easier and more intuitive operation.

The new Range Rover has an advanced new Adaptive Dynamics system which further improves the vehicle's peerless ride quality with greater refinement and superior body control. In addition to this, other added benefits include a new breaking system, which has been comprehensively updated to provide enhanced stopping power and improved driver feel; refined Stability Control System, which helps automatically slow the vehicle if taking a corner too fast thereby increasing driver control; enhanced Dynamic Stability Control that interfaces with the break modulator and powertrain control module; 'sand launch control' for soft sand - one of the most power-hungry surfaces - which makes for noticeably easier drive and very relevant for the Middle East region.

The 2010 Range Rover's advanced technologies have been enhanced with active safety aids including Adaptive Cruise Control, Blind Spot Monitoring, automotive high beam assist, and a new Surround Camera system with five digital cameras which relay a near 360 degree view to the touch screen display that supports easier parking, touring and off-road maneuvering.

Mr. Mohamed Kandeel, General Manager of Alfardan Premier Motors, said:

"We are excited to launch our flagship 2010 Range Rover in Qatar, The new Range Rover has more power, is more efficient, and offers advanced technology and interior refinement. We are certain our discerning customers will appreciate the class-leading exhilarating performance that the vehicle offers."