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Len Hunt, Group Director, Automotive, Al-Futtaim, said:
"We are very excited to have Mark on our team. We are confident his solid experience and relationships throughout the Kingdom of Saudi Arabia and the UK, alongside his proven track record as an innovative leader will prove invaluable to our Automotive team and further reinforce Al-Futtaim's long term plans of making Honda one of the region's favourite brands."
As part of Al-Futtaim's Automotive division, the Honda dealership had notched impressive figures in 2008 with sales nearly 20% up on 2007. This came close on the heels of the Al-Futtaim company celebrating their global recognition as 2007's leading independent Honda distributor worldwide.
Despite a global slowdown this year, the Honda operation made impressive gains in the first six months of this year thanks to ground breaking offers and a strong focus on driving customer satisfaction.
"We are confident that Honda will continue to deliver solid results for 2009," Mr Hunt said. "Honda offers good value in terms of quality, resale value and overall cost of ownership which has made it one of UAE's favourite automobiles."
Mr. Kass arrives from Alhamrani United in Saudi Arabia where he was Executive VP directing operations for Nissan and Infiniti brands. Before that, he was Managing Director of Mark Kass Ltd, the Toyota and Nissan dealership in the UK before selling and integrating his business to Lookers PLC, the multi-franchised dealer group.
Mr. Kass said, "The Honda team at Al-Futtaim has succeeded at delivering good results despite the economic climate and I am looking forward to the challenge of building on this successful foundation and taking the business to the next level."
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Rana Mesbah
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