Register | Forgot password?
Switch to Arabic
Wednesday, December 2 - 2009

Al Tayer Trends opens new-look Galler Chocolat-The at Mall of the Emirates

  • United Arab Emirates: Wednesday, October 14 - 2009 at 11:04
  • PRESS RELEASE

Galler, the renowned Belgian chocolate brand, expanded its presence in the UAE with a new-look Chocolat-The at Dubai's Mall of the Emirates, taking the total number of its retail stores to eight.

Article continues below
  • Al Tayer Trends opens new-look Galler Chocolat-The at Mall of the Emirates.
    Al Tayer Trends opens new-look Galler Chocolat-The at Mall of the Emirates.
The new store is a concession at Virgin Megastore, near Ski Dubai, on the ground floor of the mall.

Commenting on the occasion, Guillaume Motte, Chief Executive Officer, Al Tayer Trends, said:

"Chocolate lovers now have one more reason to shop for Galler chocolates. The new-look Chocolat-The features a chocolate bar with more than 100 types of chocolates and an inviting tasting area in the brand's colours - orange, white and black, filled with the delicious aroma of fresh chocolate."


The Chocolat-The concept pioneered by the creator of the brand, Belgian Royal Warrant holder Jean Galler, presents customers with a relaxed ambience to enjoy chocolates - made using only natural ingredients, chocolate drinks and an extensive menu with breakfast options, and healthy dining choices including soups, salads, roll breads, ciabatta, pastries, crepes, ice cream, coffee and tea.

Galler's 2,100 square feet outlet at Mall of the Emirates is the first to retail the brand's Les Terriennes line, which completes the Les Élémentaires range of chocolates, inspired by the four basic elements - fire, water, air and earth.

The Les Terriennes line has been developed with a 'Return to the Roots' theme and features exotic flavours such as Ginseng, Galanga, Betterave and Gingembre. Ginseng, which is renowned for its rejuvenating effects, combines with chocolate to release a gentle flavour. Galanga extract adds a bit of spice to milk chocolate to bring about an unexpected twist in the tale. Betterave features a lightly peppered beetroot mousse heart with a dark chocolate shell, while Gingembre includes the intriguing combination of Ginger and Carrot.

Galler stores also offer four recent chocolate tablet creations titled Blended, Heritage, Inventive and Virtuous. Blended tablets explore the fascinating result of blending various cocoa beans from around the world. Inventive introduces new sensations by combining the smooth milk or white chocolate with hazelnut cream, crunchy chips, toasted almonds and dried fruits. Virtuous tablets, with no added sugar, allow the chocolate-lover to enjoy guilt-free Galler delicacies, without compromising pleasure and taste.

Finally, Heritage presents three Galler classics - Lait Pleine Saveur (perfect balance between cocoa and milk), the trail-blazing Noir 70 (with 70% cocoa) and Noir 85, a smoothly balanced bitter chocolate.

Galler stores present favourites such as the heart-warming real hot chocolate drinks, mixed pralines, ice creams, waffles and a variety of delectable filled chocolate bars and tablets, as well as the Les Élémentaires range of chocolates and seasonal offerings such as special product lines for Valentine's and Easter.

Galler, founded in 1976 by Jean Galler, has grown over the last 30 years, but the foundations on which the business was built remain the same: Passion for chocolate, love of perfection and continual creativity. Al Tayer Group is the exclusive franchisee for Galler in the UAE, Kuwait and Bahrain.
Also consider reading:
Log in to request more information from Al Tayer Group

Notes and media contacts

About Galler:
Jean Galler was born into a world of dessert He acquired a taste for working with butter and cream from the family cake shop founded by his grandfather in 1930. At 16 years old, he fell for chocolate, fascinated by its living properties and was already discovering the delights of experimenting and concocting his own recipes. To further develop his knowledge and discover new flavours, he studied in Basel, Switzerland and then with Gaston Lenôtre in Paris. In 1974, he was voted the best apprentice confectioner in Belgium. At 21 years old, he set up his own chocolate company.

Thirty years later, the driving principles of that company remain the same: Passion for chocolate, pride in perfection and ceaseless creativity. And this is what has created the outstanding reputation of the Galler chocolate company. This passion has also motivated Jean Galler to discover new flavours and find new taste sensations on a daily basis.

As a constant innovator and creator of innovation and uniqueness through products which emphasise the authentic taste of chocolate, Jean Galler is regularly honoured with official distinctions, the most prestigious being that of 'Belgian Royal Warrant Holder' awarded in 1994.

Chocolat-The: a unique outlet where Galler's world-famous chocolate is available in all shapes, sizes and flavours, to savour on the spot or to take-away. Also offers more than 20 different varieties of tea served in a traditional way. The chocolate-inspired menu is an extensive celebration of chocolate harmoniously melting into a discovery of combinations, including a full breakfast, specially created bread rolls, cocoa soup, crêpes and delectable desserts, to name but a few.

In terms of retail environment, the company has always focused on extending a warm welcome to lovers of the precious bean in bright and reassuring points of sale.

Galler's concept stores are thriving in the Middle East with Chocolate Boutiques at The Dubai Mall and Dubai Marina Mall in Dubai, Al Jimi Mall in Al Ain, and Avenues Mall in Kuwait and a concession at Harvey Nichols Dubai. Galler also has highly successful Chocolat-Thé branches located at Wafi in Dubai and Al Wahda Mall and Marina Mall in Abu Dhabi.


About Al Tayer Trends:
Al Tayer Trends is an Al Tayer Group company building new frontiers in lifestyle retail across the Middle East. It operates over 95 stores in the Kingdom of Saudi Arabia, Bahrain, Kuwait, Oman, Qatar and the UAE. Among the brands comprising its portfolio are Areej, Missha, Gap, Banana Republic, Korres, Bobbi Brown, Mamas & Papas, @home, MORE Café, Cosi, Caffè Nero and Galler. The company currently employs over 1000 people.

Al Tayer Group is a diversified regional business established in 1979 with its headquarters in Dubai, UAE. Since its inception, the Group has grown rapidly and currently operates in 12 countries in the Middle-East and beyond. It has built leading operations in multiple sectors, including automotive, contracting, distribution, publishing, retail, and services.


For further information, please contact:
Sony Elias
PR Account Manager, Press Office
Al Tayer Group, Dubai, UAE
Tel +971 4 2011159

Disclaimer:

Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions