• HSBC

WinSoft reinforces presence in the Middle East

  • United Arab Emirates: Thursday, October 15 - 2009 at 12:23
  • PRESS RELEASE

WinSoft, the multi-lingual software maker, is strengthening its presence in the Middle East, by establishing a Dubai office in the beginning of 2010, in order to better understand its customers and provide them with software products adapted to their requirements.

For almost two years, WinSoft has been enhancing its presence in the GCC region and already has a representative in Qatar as well as strong relationships with its regional distributors GraphEast and Aptec. Furthermore, as a result of last year's Gitex, the leading specialist in localising software in the region has seen an increase in demand for Tasmeem software.

WinSoft is expecting a further sales increase for Tasmeem 4, which will be demonstrated for the first time in the Middle East at Gitex Technology Week 2009. Tasmeem 4 will highlight the Position Tuner, a powerful feature that enables the user to drag and drop any glyph, diacritics or dots to create work suited for the creative, publishing and design industries in the region.

"The Middle East, particularly GCC, is one of the important markets for WinSoft and for years, we have been focusing and reinforcing our presence in this region. We have had a full time WinSoft representative in Doha catering to the requirements of our customers since March 2008 and we are currently in the process of opening a local office in Dubai,"


said Kamel Gaddas, Chief Executive Officer, WinSoft.

"We are privileged to experience a constant growth in demand for our Arabic software products, particularly Tasmeem, from this region. We hope that through the opening of our Dubai office, we will be able to better serve our customers and raise awareness of international firms on the importance of adapting and localising their global products in order to better fit Middle Eastern users' requirements and expectations," he added.

Tasmeem 4 and its new range of specially designed fonts turn Adobe InDesign CS4, the Middle Eastern version into the ultimate Arabic typesetting and design tool. Tasmeem adds calligraphic variety and typographic accuracy without compromising any InDesign functionality, including Unicode compliance with text remaining searchable and interchangeable.

WinSoft will also showcase the latest Adobe and FileMaker Arabic and Middle Eastern versions such as Adobe CS4 products, FileMaker Pro 10, Pro 10 Advanced and Server at Gitex.

Winsoft will be located at stand C4-20 at GITEX Technology Week from 18-22 October 2009 at Dubai International Convention and Exhibition Centre.
Tasmeem 4.
Tasmeem 4.
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About WinSoft SA
WinSoft, a software solutions provider, designs, develops, and localizes software for emerging markets. It provides software in Arabic, Greek, Russian and many other complex languages, based or not on Roman alphabet.

Compared with other software developers, WinSoft is the only company that offers a full-range of services from software engineering and localization, to production and sales, right through to in-country marketing and distribution.

Strategic partners such as FileMaker, Apple Inc., and Adobe Systems, have benefited from WinSoft's extensive experience in adapting software to support complex scripts and in successfully introducing or expanding their businesses in Central and Eastern Europe, the Middle East and South East Asia. WinSoft, founded in 1985, is located near Grenoble, France and employs 65 staff around the world.

WinSoft S.A.
24 rue Louis Gagnière
38950 Saint Martin le Vinoux,
FRANCE
Tel:+33 4 38 02 22 00
Fax:+33 4 38 02 22 11

For further information: Rose Manaog, Action UAE, Dubai, UAE.
Tel: + 971 4 390 2960
Fax: + 971 4 390 8161

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