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Wednesday, February 10 - 2010

Nestlé Middle East sponsors educational camps of the Palestinian Osteoporosis Prevention Society

Organized by the Palestinian Osteoporosis Prevention Society (POPS) on the occasion of the impending World Osteoporosis Day on 20 October, more than 200 Palestinian middle-aged housewives have been invited to participate in three-day educational camps on osteoporosis prevention and management, set up in four districts around the West Bank.

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The camps will offer intensive awareness and training activities to upgrade the women's knowledge and skills concerning balanced nutrition and healthy lifestyles that can help prevent bone disease, in addition to proper management of home accidents and falls.

Dr. Elias Saba, President of the Palestinian Osteoporosis Prevention Society said; "The educational camps aim to improve community awareness regarding osteoporosis prevention and management through empowering women in these communities to take charge of their - and their families' - bones. The training programs will be delivered by well-qualified instructors who will cover various topics about osteoporosis risk factors, and ways to reduce such risks, including the right nutrition, healthy lifestyle habits and exercises that can help ensure stronger bones. The first camp will be held in Beitlehem on 8, 9 and 11 October, followed by Jenin camp from 11 to 13 October, Hebron from 11 to 14 October, and Tulkarem from 21 to 23 October.

"POPS is keen on continuously conducting such practical programs, through which we can effectively serve the Palestinian community. This is part of our contribution to the different regional efforts serving the cause held out by the Pan Arab Osteoporosis Society and its members, in addition to active partners including Nestlé Middle East,"


added Dr. Azar.

Launched earlier this year, the Nestlé Strong and Healthy Bones initiative will help many other similar programs and activities see the light, with a view to ensure a larger number of women around the region are well-informed and equipped to prevent osteoporosis and ultimately enjoy healthy and active lives.

"We are excited to help such a good awareness project achieve its objectives in Palestine, and will continue to extend support to similar local activities all over the Arab countries year-round," commented Samah Al Manzalawy, Nestlé Middle East.

"Every woman in the region should have access to credible information and resources to understand the seriousness of osteoporosis and the importance of early prevention to be able to enjoy a long active life.
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About "Nestlé Strong & Healthy Bones" Initiative
In May 2009, Nestlé Middle East announced the launch of a region-wide initiative to boost bone health knowledge and preventative action. The "Nestlé Strong & Healthy Bones" initiative addresses the need to propagate bone health knowledge in the region with a focus on the right nutrition, exercise and healthy lifestyles, with a view to help women maintain strong and healthy bones and thus reduce the risks of bone disease.
In addition to imparting knowledge and practical information drawn from Nestlé's extended nutritional research heritage, the initiative will see several education programs and active campaigns rolled out across the region.
The Nestlé Strong and Healthy Bones initiative was launched in cooperation with the Pan Arab Osteoporosis Society.

About Nestlé:
For over 140 years, Nestlé has been applying its nutrition expertise in the development of products that contribute to the health and wellness of consumers, evolving into the world's foremost Nutrition, Health and Wellness company. Headquartered in Vevey, Switzerland, Nestlé currently employs over 275,000 people in 481 factories and operations in almost every country around the globe.

"Good Food, Good Life" is the foundational philosophy upon which Nestlé continues to build an ever-increasing portfolio of quality brands that not only deliver on great taste, but on nutritional value as well. To that end, the company invests around $1.5bn in research and development alone, every year.
Nestlé's portfolio of products includes Infant Nutrition, Milks, Soups, Bottled Water, Confectionery, Coffee, Beverage Creamers, Culinary and Breakfast Cereals.

About Nestlé Middle East:
Following nearly 70 years of success and heritage since its first Middle East operation in Lebanon in the early 1930s, Nestlé Middle East was founded in 1997 in Jebel Ali Free Zone, Dubai, and now serves as a regional hub to fulfil the needs of the GCC, the Levant, Iran and Iraq markets.

To date, Nestlé has invested more than $400m in the region, owning and operating 14 factories and 16 offices. These capital investments have contributed heavily to creating job opportunities, enhancing technological and manufacturing capabilities, and fostering national economies around the region.

For more information, please contact:
Mary Khamasmieh
BME PR
T +971 4 4239312

Einas Abou-Hatab
BME PR
T +971 4 4239308

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