Twofour54 ibtikar: creative lab is believed to be the first creative ideas incubator in MENA to be focused on the media and entertainment sector, and provides a starting point to a viable and long term career in this dynamic industry. It offers funds for ideas demonstrating exceptional creativity and originality across all media platforms including television, radio, film, publishing, online, mobile, music, gaming and animation.
Tony Orsten, CEO of Twofour54 said:
"Twofour54 ibtikar: creative lab will be the cornerstone for a sustainable Arabic media industry within the region. It is a very important part of the ecosystem we are putting together and will play a vital role in Twofour54's long term success. We are very excited at the prospect of working with the wealth of creative talent here, not just providing capital but building a career pathway in the media and entertainment industry."
Twofour54 ibtikar: creative lab and young Arab funding recipients will engage in regular brainstorming sessions to develop ideas into fully fledged creative projects. A key part of this collaborative process will include budget creation and training in project execution and support throughout.
Tarek Ghattas, Twofour54 ibtikar: creative lab manager, added: "We want people to come forward with their media and entertainment ideas. We are looking for passion and originality and there is no such thing as a bad idea. This is an opportunity for young Arabs to unleash their inner creativity and have a go at turning vision into reality - coming to us means never having to look back and wonder what you could have been."
Twofour54 ibtikar: creative lab expands Twofour54 ibtikar's funding portfolio, which also includes ibtikar ventures, the first dedicated MENA-based media and entertainment investment fund.