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Du offers unbeatable business deal, on new BlackBerry smartphones

  • United Arab Emirates: Sunday, October 18 - 2009 at 16:09
  • PRESS RELEASE

Customers on Du's Premier and Business Super mobile plans, who are eager to own an all new BlackBerry Curve 8520 smartphone, will love Du's latest business offer.

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By simply signing up for a 12month Unlimited national or international data plan for BlackBerry service, customers will receive 100% value back on their monthly handset instalment.

The best part of the offer is that customers pay "nothing" upfront when they choose the BlackBerry Curve 8520 smartphone. This offer is also valid for the BlackBerry Curve 8900 and BlackBerry Bold smartphones at a nominal upfront cost.

Du offers its enterprise customers the UAE's lowest monthly handset instalments for the BlackBerry Curve 8520, BlackBerry Curve 8900 and BlackBerry Bold smartphones. With the new 100% value back offer, Premier and Business Super plan customers who subscribe to a BlackBerry service will receive the equivalent of their monthly handset instalment as a value back - providing them with significant savings.

"This is another first in the UAE from Du. We are offering unbeatable business deals on the latest BlackBerry smartphones. We are determined to provide our enterprise clients with exceptional value in today's dynamic business environment, and what could be better than getting the best offer on cutting-edge BlackBerry smartphones with the Du Premier Plan or the Du Business Super plans?"


said Farid Faraidooni, EVP Commercial, Du.

Du is also offering value with special rates on its Unlimited data plans, exclusively for Premier and Business Super Plan customers. BlackBerry services from Du give customers unlimited data usage within the UAE and will be available.

Existing Premier or Business Super Plan customers can also take advantage of this offer by subscribing to a Business Plus plan offer for BlackBerry from Du.

Benefits at a glance

· Premier or Business Super plan subscribers who sign up for a 12 month Unlimited data plan for BlackBerry service get 100% value back in monthly handset instalments - the same as getting a free phone!

· This offer is available with the purchase of a BlackBerry Curve 8520, BlackBerry Curve 8900 or BlackBerry Bold smartphone with one of Du's Unlimited data plans for BlackBerry service

· Get all the existing benefits of Du's Unlimited national and international plans for BlackBerry service

· Pay no upfront cost for the latest BlackBerry smartphone - the BlackBerry Curve 8520 - and get 100% of its value back

· Call anywhere anytime for all international calls

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
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Notes and media contacts

About Du

Du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that Du provides in some of the free zones of Dubai. Call Select, Du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3m people in the UAE chose to become Du customers.

Among Du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, Du business offers include Closed Business User Group and preferred International Destinations. Du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

Du products and services for consumers and business are available through Du's retail network, currently numbering 34 Du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through Du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. Du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

Du is 39.5% owned by the UAE Federal Government, 19.75% by Mubadala Development Company, 19.5% by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name Du.

Awards to date

• Du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek

• Du won two prestigious awards at UAE Web Awards 2008. Du e-shop portal won the best strategic online portal award in the e-commerce category and Du media club website won the bronze award in the media and press category.

• Du corporate brand launch campaign awarded a Cristal MENA award in 2008

• Du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success

• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007

• Silver Award for the best website in the ICT category at the UAE Web Awards 2007

• Du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:

Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
Du

Souraya Dally
Manning, Selvage & Lee
Tel: +971 4 3676170
Fax: +971 4 3672615

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