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Action Hotels, Accor Hospitality expand economy hotels network in Middle East

Ibis Muscat, the newest addition to the growing Ibis network in the Middle East, has officially opened its doors to the public. With its 171 modern rooms, the internationally branded hotel sets new benchmarks in the Sultanate's economy hotel market.

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  • Ibis Muscat lobby.
    Ibis Muscat lobby.
The hotel is owned by Kuwait-based Action Hotels, a subsidiary of Action Group Holdings and managed by Accor Hospitality Middle East.

Ibis Muscat is strategically situated in the Al Khuwair area of Muscat, easily accessible from the Sultan Al Qaboos Highway. Close to the main business hub, ministries and embassies of the Sultanate, Ibis Muscat offers business and leisure travellers well-appointed quality accommodation and services.

Welcoming the announcement, HE Sheikh Mubarak A M Al-Sabah, Chairman of Action Hotels Company and Vice Chairman of Action Group Holdings, said, "We are very proud of this new hotel in Oman. The opening of the first Ibis hotel in Muscat is consistent with our strategy to introduce distinctive mid market hotels in the Middle East. Oman's tourism sector has much to look forward to in the next few years and we are confident in its long term growth and believe there is a strong demand for this type of property for corporate and leisure markets alike. This new addition to our existing three Ibis properties in Kuwait, Amman and Melbourne marks a new milestone, and further strengthens our partnership with Accor as we open the first Accor hotel in Oman."

The hotel features well-designed and fully-equipped en-suite rooms with large double-beds, free high speed wireless internet connection (WIFI), LCD flat-screen TVs and direct-dial phones. The hotel has interconnecting rooms available, smoking and non smoking floors plus five special need rooms, and four well-appointed meeting rooms. Other facilities include WiFi in the lobby and public areas, free underground car parking and free safety deposit boxes in each bedroom.

A variety of dining options include the Oopen Restaurant and the 24-hour Snack Service. The Oopen Restaurant offers Pasta & Grill speciality cuisine, in a charming authentic Italian setting. Guests can enjoy freshly prepared Italian food in a friendly atmosphere.

Clients can expect high quality service from attentive and well-trained staff at Ibis Muscat. The hotel is committed to the '15 minutes satisfaction contract', which is the illustration of Ibis' concrete commitment to quality. If a customer reports a problem which is the hotel's responsibility, the teams are committed to finding a solution within 15 minutes maximum, 24 hours a day, every day of the week. If no solution is found, the client is invited to stay for free.

Since 2008, Action Hotels, one of the fastest growing and most innovative mid market hotel developers in the Middle East and Accor, the European leader and a major global group in hotels, have embarked on the development of three and four star hotels in the Middle East region.

Christophe Landais, Managing Director, Accor Hospitality Middle East, said:
"Ibis Muscat joins Accor's rapidly expanding Ibis hotel network. Currently we have six operational Ibis hotels in the Middle East (four in UAE, one in Kuwait, one in Jordan). Our Ibis brand strongly leads in the economy hotel market since its introduction to the Dubai market in 2003. Highly resilient, Ibis remains one of the best performing brands in our portfolio and we aim to replicate its success in the Omani market."


As a value-added service Ibis Muscat can assist guests in obtaining a visit visa to Oman.
Also consider reading:
Log in to request more information from Accor

Notes and media contacts

About Action Hotels:

Action Hotels is one of the fastest growing and most innovative hotel development companies in the Middle East. The company specializes in the development of 3 and 4 star hotels in partnership with global hotel operators at locations including Kuwait, Bahrain, Oman, UAE, Jordan and Australia. Action Hotels has completed four hotels and is engaged in the development of 10 more, providing over 2500 rooms in the Middle East and Australia. Action Hotels Company is a subsidiary of Action Group Holdings KSCC. For more information, please visit www.actionhotels.com.

About Ibis:

Ibis, the worldwide economy hotels brand of the Accor group, offers consistent quality accommodation and services in all its hotels, for the best local value: a well-designed and fully-equipped en-suite bedroom, major hotel services available 24/7 and a wide choice of on-site food and beverage options. The quality of the Ibis standard has been recognised by the International Organization for Standardization certification ISO 9001 since 1997. Ibis is also the world's first hotel chain to demonstrate its environmental commitment through securing the ISO 14001 certification, which has already been awarded to nearly one third of its hotels.

Established in 1974, Ibis is the European leader and one of the first economy hotel chains in the world, with more than 94,000 rooms and 814 hotels in 40 countries, including 4 in United Arab Emirates, 1 in Kuwait and 1 in Jordan.

For additional information, please visit www.Ibishotel.com

About Accor Hospitality ME:

Accor Hospitality ME is one of the fastest growing hospitality groups in the region.

Currently, the company's portfolio includes a total of 27 operational hotels in seven countries in the Middle East. Among the existing global brands ranging from Sofitel, Novotel, Mercure and Ibis, new brands such as Pullman and Suitehotel are emerging as strong players in the region.

With over 25 years regional experience, Accor Hospitality ME is the first to establish a training academy, Tamheed - Accor Academie Middle East, which is dedicated to train all staff levels ensuring career development.

About Accor:

Accor, a major global group and the European leader in hotels, as well as the global leader in services to Corporate clients and public institutions, operates in nearly 100 countries with 150,000 employees. It offers to its clients over 40 years of expertise in two core businesses:

• Hotels, with the Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Ibis, all seasons, Etap Hotel, Formule 1 and Motel 6 brands, representing 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre;

• Services, with 32 million people in 40 countries benefiting from Accor Services products in employee and public benefits, rewards and motivation, and expense management.

Media contacts:

Ferial Kurimbux
Accor Hospitality Middle East
Phone: +971 4 33 22 637
Fax: +971 4 33 23 247

Tariq Zuroub
Senior Account Manager
Action UAE
Phone: +971 4 39 02 980
Fax: +971 4 39 08 161

Tina Flores
Senior PR Account Executive
MCS Action FZ LLC
PO Box 20970, Dubai Media City, UAE
Phone: +971 4 39 02 973
Fax: +971 4 39 08 161

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