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51 East reveals City Center showroom new look
51 East, Qatar's leading fashion, jewellery and electronics retailer, has revealed its revamped showroom at its City Center location. Closed and moved to an alternate location in July to refurbish, the showroom now is open again and features an extra 30% of shopping space with a luxurious and roomy contemporary look.
The revamp has added space for a new store-in-store for Rolex, one of 51 East's most exclusive watch brands, as well as expanded fashion collections for men and women and cosmetics boutique space.
51 East's electronics department was also redesigned to allow more room for the department store's large selection of electronics brands.
Mr. Nazar Najarian, General Manager of Modern Home, said of the showroom's fresh style and larger size area:
"51 East is very excited to introduce our clients to this new City Center store. This location is now fully operational and we invite our clients to visit it and enjoy the new shopping space and expanded collections. We thank 51 East shoppers for being so patient as we worked to give this store an innovative, contemporary look and believe they will love the changes the refurbishment has accomplished."
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About Modern Home and the showroom outlets"51 East"
"51 East" the new name of Modern Home outlet is Qatar's premiere retail network of outlets, providing consumers with the widest choice of the world's most prestigious brands including among others:
- Watches & Gifts:. Rolex, Tudor, Hysek, Armand Nicolet, Porshe Design, Michel Purchin, Faberge, Blu, Vulcain, Pasquale Bruni, Scintilla, Waskoll, Favre Leuba.
- Fashion: Brioni, Corneliani, Versace Collection, Joop, Francesco Smalto, Mariella Burani, Trussardi Jeans, CK, Cerruti Jeans, Van Laack , Marella, Gattinoni, Free For Humanity, Hoss and more.
- Leather accessories: Bally, Bruno Magli, Moreschi, Stuart Weitzman, Fratelli Rossetti, Noya, Baldinini, Francesco Biasia, Clarks and more.
- Cosmetics & Fragrances: Chanel, Givenchy, Amouage Elizabeth Arden, Ingrid Millet and more.
- Audio & visual Electronics: Sony, Yamaha, Bose, Sony Ericsson, IBM ThinkPad, Apple and more.
"Modern Home" was established more than 55 years ago as Qatar's premium brand outlet by Abdullah Al-Darwish and pioneered the high-end department store concept in Qatar. Throughout the company's history, Modern Home has been considered a leader in Qatar in terms of managerial structure. The company has since developed a large portfolio of world-class brands that it offers to consumers throughout the country.
For more information please contact:
Georges Razzouk, Advertising Manager
Modern Home
Phone: +974 4257777
Elise Zwein, Account Director
Action Qatar
Tel: 00974 436 1499
Posted by Nadeen El Ajou
Monday, October 19 - 2009 at 15:05 UAE local time (GMT+4)
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