Laura Ashley enters Middle East home furnishings and interiors market; strengthens partnership with Al Aqili for regional foray

Notes and media contacts

About Laura Ashley:

Laura Ashley is the quintessential English Brand. The name is synonymous with quality, creativity and individuality, a mark of elegant modern living. The story of the brand starts from Laura Ashley herself, born in 1925 in humble beginnings in Wales and to her success in becoming a hugely influential designer of clothes and fabrics. Laura Ashley and Bernard Ashley, her husband, literally conceived the brand at a kitchen table in their home in Pimlico. The first batch was headscarves, table mats and napkins and the first Laura Ashley factory was opened in an old coaching house in Kent. Over the years, the Laura Ashley has grown into a lifestyle brand known and respected throughout the world. The brand is both classic and contemporary. Building on a 50- year heritage of creativity, Laura Ashley collections are kept contemporary by refreshing the color palletes, its unique designs and patterns, innovative fabrics, textures and blends, topped with embellishments and that attention to detail which is the hallmark of the brand.

About Al Aqili:

Al Aqili Group is a transnational conglomerate with operations and investments spread across the UAE, GCC countries, Iraq, India, Jordan and others.

Driven by a passion for business growth, focus on brand building and customer service, the Group encompasses under its activities FMCG distribution and manufacturing, telecom and mobile phones distribution and services, flooring and office furniture and petroleum product trading, in addition to its Retail projects. It has high profile partnerships with multinational brands from across the globe, including Reckitt Benckiser, Jergens, Panasonic, Energizer, Americana Food Products, California Garden, Savola Edible Oil, Gulfa, Supermax and among many others. The Group has been able to effectively meet local needs through intimate knowledge of the local market conditions, whilst simultaneously offering the strength and resources of a transnational organization.

Media contact:

Gia Pereira
Account Manager
Percept Profile Gulf LLC
P.O. Box 74245, 105 Al Maya Building, Al Satwa, Dubai, UAE
Tel: +971 4 344 6373
Fax: +971 4 342 9158