AMD Fusion Partner Program designed to help drive global AMD channel growth and partner success

By fusing its four existing partner programs, AMD now gives partners customized incentives and resources to help accelerate sales - especially when selling all-AMD (AMD CPU, AMD GPU and AMD Chipset) solutions. Partners also will receive more personalized tools, training and resources - both in person and online - that mesh with their specific business objectives.

AMD Fusion Partner Program Structure:

To structure the program to provide meaningful differentiation and customized incentives to partners, AMD is categorizing its partners into Elite, Premier and Select tiers, with Elite being the first tier and Select the third. The new system will provide meaningful differentiation across tiers and reward AMD's highest-performing partners based on their sales records for all-AMD solutions.

Partners will also be placed into one of six business tracks, which are designed to align programs and offerings to partners' business models to reflect the diversity of the channel landscape. These business tracks include channel providers, e-tailers, retailers, commercial solution providers, consumer solution providers and commercial volume resellers.

Fusion Partner Program Benefits:

Starting immediately, AMD plans to phase in the AMD Fusion Partner Program over the next four quarters. During this time, AMD plans to roll out a number of new benefits. Many benefits, such as better online training tools, enhanced incentive programs and new co-marketing programs, are available to channel partners with today's launch. Additional benefits planned to appear throughout 2010 include an enhanced partner Web portal and new loyalty programs.

Dr. Gaith Kadir, GM of AMD Middle East, North Africa and Turkey, comments, "Our partners in the Middle East are the key reason for our steady growth and success in this region. They have great insight, experience and connections that we rely on. The AMD Fusion Partner Program will supply the tools and resources the channel needs, and we'll be able to better help our partners maximize their sales and enable customers around the world to have access to the next-generation solutions powered by AMD. At the same time, the new structure allows us to communicate with partners more effectively and frequently."