• HSBC

Jacky's Electronics attracts huge interest at Gitex Shopper 2009

  • United Arab Emirates: Tuesday, October 20 - 2009 at 13:53
  • PRESS RELEASE

Jacky's Electronics, the UAE's number one multi-brand electronics retailer, has seen a surge of interest in its stands during the opening days of the Gitex Shopper and Consumer Electronics Show 2009.

The dedicated Windows 7 stand which features products only operating on the new Windows 7 operating system has created huge excitement, not least because its world wide launch date is on the 22nd October and Jacky's has been selling this from October 17th from the Airport Expo venue.

Besides being able to purchase laptops pre-installed with Windows 7, visitors are also being tempted by other exclusive Gitex Shopper offers which are not available at Jacky's normal retail outlets.

Visitors to the Jacky's stands are also being given the chance to take home five LG X120 Mini netbooks and five LG GB110 mobile phones every hour for the duration of the show, which lasts until the 24th of this month.

In addition, a 42" LG Scarlet Full HD LCD TV is being given away every day throughout the show to lucky customers across all of Jacky's normal retail outlets.

Jimmy Patel, General Manager of Jacky's Electronics, explained sales in key categories made during the opening days of the event are definitely higher than last year.

"Once again we have managed to exceed even our own sales forecasts when we look at unit sales in segments such as netbooks, Smartphones and LCD & Plasma TVs, which shows the high levels of consumer interest in the electronics sector,"


he said.

"This Gitex Shopper, Jacky's sales have been boosted by the fact that all laptops being sold are with a two-year warranty. In cases where the normal manufacturer warranty is for one year, Jacky's has been giving another year for free by using its Jacky's Extended Warranty programme. The advantage is that the consumers don't need to worry for repair costs and if the product is beyond repair during the Jacky's Extended Warranty period, it's replaced free of charge," he added.

Jacky's has seen segments such as LCD and Plasma TVs registering double-digit growth in unit terms, but at the same time, average selling prices are approximately 30% lower than they would have been a year ago. Smartphones have also remained extremely popular, with devices such as BlackBerry leading the way with the current offer of a free BlackBerry Storm for every purchase of BlackBerry Bold or Curve 8900 with a subscription.

"Apart from targeting core business users, smart phone manufacturers have been quick to target social networking users who want to use tools such as Facebook, Twitter, MSN Messenger and Blackberry Messenger on their mobile devices. While there are some reasonably priced entry level smart phones available on the market, many consumers still don't mind spending more for a good smart phone, just as long as it will help them make their status updates on Twitter and Facebook," Patel continued.
Jacky's Electronics stand at Gitex.
Jacky's Electronics stand at Gitex.
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About Jacky's Electronics:
Jacky's Electronics opened its first retail showroom in Deira, Dubai in 1988. Since then it has grown steadily and today has 13 outlets across the UAE.

During March 2009, Sharjah City Centre gave the 'Best Electronics and Telephone Accessories Store' award to Jacky's Express, whilst for the second year running it has been voted 'Best Electronics and Entertainment Store' by the Mall of the Emirates. Additionally, Jacky's Electronics was recognised for its 'Outstanding Performance in 2008' by Sony Vaio in February 2009.

In March 2008, Jacky's Electronics was given the 'Best Retail Company of the Year Award' in the region's first IT Channel Middle East Awards. During the same year, Jacky's scooped the 'Best Electronics and Entertainment Store' award for Jacky's Express at the Mall of the Emirates Retailers' Annual General Meeting. Jacky's Electronics also received the 'Best Electronics and Entertainment Store' award from the Deira City Centre Annual Retailers.

In June 2007, Jacky's was recognised as the 'Best Service Performance Outlet' in the electronics category by the Dubai Service Excellence Scheme instituted by the Dubai Chamber of Commerce and Industry. It is also a member of the Dubai Quality Group. Jacky's is the only electronics company to be awarded 'Superbrand' status four times in a row by the UAE Superbrand Council.

For further PR information: Rose Manaog, Action UAE, Dubai, UAE
Tel: +97143902960
Fax: +9714 8161

For further retail information: Jacky's Retail Office Tel: +971-4-2236-344
Fax: +971-4-2821-474

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