Emirates tempts shoppers with holiday prizes and bargains

Each week in January and February, one lucky traveller on an Emirates service to Dubai chosen at random will win a prize holiday for a family of four - and the campaign reaches its climax with a draw for the Grand Prize at the end of the campaign.

The nine prize holidays, one a week, feature return economy flights, five nights' bed and breakfast in a sea-view room at Le Royal Meridien Beach Resort and Spa, transfers by chauffeur-drive car, an Arabian Adventures city tour, safari, and meet & assist on arrival. Everyone who enters, even the nine winners, is eligible for the Grand Prize, also for two adults and two children.

It includes return Business class flights to Dubai from any Emirates destination, seven nights in a sea-view room with breakfast at Le Royal Meridien, and a Holiday Credit of US $5000 towards the cost of any Emirates Holidays vacation in its 2001/2 brochure, as well as a city tour and safari, chauffeur transfers, and meet & assist service.

Sponsors of the highly attractive promotion are the Emirates Group, Le Royal Meridien and Arabian Adventures, who are now working together to get Dubai Shopping Festival 2002 off to a flying start -- and tempt more people to take to the skies.

Entry forms will be placed in every seat pocket from 1st January for travellers to fill in and hand to crew, or mail to the airline. Prizes may be taken between 15th May and 15th September 2002, subject to availability. The Holidays Credit is valid to 31st March 2003.

Ghaith Al Ghaith, Emirates' Commercial Operations Director, said: "His Highness Sheikh Ahmed bin Saeed Al Maktoum, our Chairman, has instructed us to do our very best to help make the next Dubai Shopping Festival as outstandingly successful as in previous years.

"Normally it attracts thousands of international visitors, so now, when visitors may be unsure whether they should still come here, we are unveiling this irresistible incentive for them to sample one of the world's safest and most welcoming countries."

Emirates invited hundreds of travel agents and journalists to Dubai to highlight its holiday appeal. And it has created a special range of travel bargains to make it still easier for shoppers to 'fly and buy' as part of a world-wide drive to attract overseas visitors.

The airline is a major sponsor of DSF, which last year drew three million visitors as one of the most successful tourism promotions ever. Emirates aircraft carry the DSF logo, and the airline is using all its publicity outlets to promote DSF, including extensive coverage in its monthly in-flight magazine. As an extra incentive, it is offering customers who buy the hotel packages an extra 10-kilo baggage allowance to carry home their booty.

The DSF packages offer a choice of 14 hotels, approved by Emirates Holidays. Rates are exclusive to Emirates passengers, regardless of travel class, and available from 1st to 31st March 2002. Minimum stay is three nights - but naturally those still keen to carry on shopping may stay longer.

Prices includes breakfast, chauffeur-drive car transfers between Dubai International Airport and hotel, personalised meet-and-assist on arrival, plus discount vouchers for outlets across Dubai offering savings on entertainment, restaurants - and even shopping!