Emirates NBD enters into strategic alliance with Aviva and NGI

These products will be available through Emirates NBD branches starting Nov 2009 and will cater to all of the bank's key customer segments.

Mr. Jamal Bin Ghalaita, Group Deputy CEO, Emirates NBD said on the occasion,

"We are pleased to be associated with such reputable names in the insurance industry. Through this strategic partnership, Aviva and NGI will present significant product and business expertise that will enable Emirates NBD to offer the best products to our valued customer base, and ensure that we meet their growing demands and changing requirements."

Mr. Suvo Sarkar, EVP & General Manager - Retail Banking, Emirates NBD added, "The life insurance market in the UAE is set to grow at a strong pace over the next five years. This exciting endeavor will help us leverage this opportunity to the most, while providing an innovative and customized range of savings and insurance products exclusively for Emirates NBD customers."

Aviva Ltd belongs to the Aviva Group, the world's 5th largest insurance group serving 50m customers across Europe, North America and Asia Pacific. National General Insurance is part of the Emirates NBD group and is one of the fastest growing local insurers in the UAE. Aviva has entered into a strategic partnership with National General Insurance (NGI) to address the growing insurance requirements for both locals and expatriates alike. Policies issued in the UAE are insured by NGI & administered by Aviva Ltd.

Dr. Abdul Zahra Abdullah Ali, General Manager of National General Insurance commented, "I am extremely delighted that Emirates NBD and NGI have entered into this alliance and that we have the co-operation and support of such a prestigious, multi-national company like Aviva Ltd. We are very enthusiastic about the prospect of building a successful, long-term partnership with Emirates NBD."

Bill Lisle, Developing Markets Director, Asia Pacific at Aviva, said, "Aviva is excited to be supporting NGI with their life insurance, investments and long-term savings business in the UAE and we are truly looking forward to creating a first class business partnership with NGI and Emirates NBD."

This venture is in line with Emirates NBD's objectives of offering a comprehensive range of financial planning solutions to customers across diverse segments and yet another addition to the bank's bouquet of wealth management products and services.