"Through this regional participation, we are able to play up our presence in the Middle East, which is one of our focus markets, as well as the surrounding markets as we are keen to explore opportunities to build future inroads in the various countries in that region,"
he added.
Cuscapi executive director, Her Chor Siong, who undertakes Cuscapi's international business operations, said that Gitex 2009 helps to create opportunities for the company to build a more extensive partner network in the Middle East region as a bridge to the European market.
International expansion is one of the three components in the company's growth strategy, which was put in place since its corporate and business revamp in mid 2007. Cuscapi's international revenue has since grown, and contributed 19% to the company's total revenue in 2008.
Developed in 2003 for the F&B and hospitality industries, Transight has been successfully implemented in over 6,000 sites in 21 countries, including its homeground, Malaysia.
Comprising five integrated modules, Point-of-Sale (POS), Manager, Headquarter (HQ), Centralised Call Centre (CCC), and Enterprise Customer Loyalty Management (ECLM), Transight is designed for single operators to large-scale multinational enterprises spanning multiple properties across a geographically diverse spectrum.
The solution connects customers, outlet operations, suppliers and management via a seamless internet-based network. Highly convenient and very cost-effective, all Transight components are enterprise enabled and all modules can be installed independently or integrated as a comprehensive system.
With 30 years of F&B and hospitality experience and industry knowledge, Cuscapi continues to grow from strength to strength with proven track record of offering innovative world-class F&B and hospitality solutions across the Asia region.
Through its international implementation and support network, Cuscapi has managed to provide solutions and services to 29 other countries across the globe.
In its pursuant of delivering innovative and world-class solutions, Cuscapi has been certified with Capability Maturity Model Integration (CMMI) Level 3 and is also a Microsoft gold partner.
GITEX Business Solutions, which is the category that Cuscapi is participating under, is internationally recognised as the largest and most important business-to-business IT platform for corporate, enterprise and small-and-medium-sized businesses in the Middle Eastern, African and South Asian markets.
Cuscapi's booth, C6-10 will be located in Hall 6 of the Dubai International Convention and Exhibition Centre and visitors will get the opportunity to obtain information and review live demonstrations of the solution.
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Nadeen El Ajou
