Istesharah appoints Turning Point Advertising as their agency

With a vision to be the preferred business and strategy partner for governments and organizations across the Middle East and headquartered in Dubai, Istesharah services clients across the region and differentiates itself from institutional consulting firms through localized focus and expertise.

Since its inception, Istesharah already boasts a growing portfolio of prestigious clients such as Atlantis (The Palm, Dubai), Kerzner, Dubai Bank, Dubai Police, Dubai Health Authorities, Nasser Bin Abdullatif Alserkal Est, Airbiz Aviation Consultants, Government of Dubai, etc

According to Beate Kerlis, CEO, Istesharah, "Our Istesharah Diagnostic Toolkit is a unique synthesis of embedding the local culture in our best practice business methodologies. Moreover, with a team of seasoned industry experts from across the globe, we can offer our clients strategy, business and organizational development to achieve profit maximization and optimize operational efficiencies."

Turning Point will be responsible for building the brands vision and direction as well as work towards increasing awareness in these markets.

According to Jamal Al Mahamid, Senior Consultant, Istesharah, "Based on a strenuous agency selection procedure, we were convinced that Turning Point Advertising was our choice towards taking our brand in the right direction. What made them stand apart was the fact that they came up with suggestions and ideas that were practical and relevant with the current market scenario as well as for the future. It was a refreshing insight from the normal creative and media plans presented by most other agencies."

With a prestigious and growing list of local as well as international clients over the years, Turning Point Advertising has firmly established itself in the region as a credible and reputed advertising agency in the mid-sized segment.

According to Ranjit Kumar, CEO, Turning Point Advertising LLC:

"As a partner to our clients, it is imperative that we always think of ways and means by which we can add value. We do not relate with the idea of merely creating fancy ads and media solutions that only win advertising awards but do not always work towards truly increasing the client's bottomlines or enhance their business."

With an expected marketing budget running into millions over the next few years, Istesharah and Turning Point are gearing up to ensure that Istesharah moves closer to its vision in the years to come.

A challenge that both Istesharah and Turning Point Advertising should find easy to achieve considering their successful track record.