Youssef Mouallem, Mars GCC, said:
"We are proud to have received the 'Class A' accreditation from such a globally recognized and esteemed establishment. We have worked hard throughout last year to meet all the criteria that qualify Mars GCC to be the first global region to receive such award. We aim to sustain our IBP accreditation and will remain dedicated to continue in our efforts to build upon our success."
Being awarded 'Class A' accreditation in IBP builds upon Mars' credibility and demonstrates the high level of efficiency on which the company operates. Ensuring effective business management internally and externally to consumers will develop Mars' business. This award contributes to Mars daily operation through improving customer services, brand freshness by reducing inventory holding, manage costs effectively, introduce new products successfully, ensure premium product availability throughout the year, enhance strategic management and grow business efficiently. In return, the benefits to Mars business will lead to consumer's higher level of satisfaction and loyalty to Mars products.
Dave Manning, of Oliver Wight EAME LLP commented on Mars' achievement, "Mars GCC is the first company in the GCC to receive Class A accreditation in IBP. Class A is a high standard of global accreditation that proves the excellence on which a business operates."
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