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Ford using technology in battle for customers
With the car market having suffered a huge downturn in sales, Ford is including technology often only seen in high-end cars as part of its efforts to attract customers. Speaking during Gitex, Theodore Benson, Marketing and Communications Manager at Ford Middle East, talks to Rob Jones about how Ford is using technology to help gain market share and gives an insight into how the car giant is now doing financially and outlines its biggest market in the region.
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Rob Jones, Editorial DirectorThursday, October 22 - 2009 at 07:54 UAE local time (GMT+4)
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