Data and voice services exceed our expectations, says Mobily's CMO

He believes that Mobily's strategic plan of acquiring of 99% of Bayanat Al-Ola, expanding WiMax coverage and mobile broadband reflected positively on the company's profits.

On Monday, Mobily posted a higher-than-expected rise in net profits. In a statement, the company attributed the 50% jump in profits to the rising number of its more post-paid voice and broadband subscribers.

The Kingdom's second-largest mobile service operator made a record SR807m ($215.2m) in the three months through Sept. 30, which is one and a half times greater than the SR539m it made in the same period a year earlier.

"Among our other profit drivers is our Mobily Connect service, which allows instantaneous high-speed internet access wherever you are. It continues to not only exceed our expectations and those of the market, but also sets new benchmarks for growth and usage,"

said Murphy.

Murphy also hailed the Raqi bundle, which was designed for Mobily's VIP subscribers with a very attractive array of premium services.

"Demand for Raqi is proving day-by-day that this VIP experience proposition has a place among our other significant profit drivers. It addresses a very dynamic segment of customers, not only with telecom services, but also with a concierge service that allows them to free up more of their time for business or quality time with their families," Mobily's CMO said.

"Our Raqi customers continue to surprise us with stories of how our Raqi partner Quintessentially provided concierge services that changed possible nightmare situations like finding hard to obtain travel reservations, or moving from one city or another, into smooth experiences," he added.

According to Murphy , Mobily will continue to invest to guarantee that the company customers will have access to the fastest internet access speeds.