Omnia Abu Dhabi appoints Nik Robinson as new Business Development Director

Robinson, who joins Omnia from Abu Dhabi's Tourism Development and Investment Company (TDIC) and Troon Golf ME, has been appointed to drive Omnia's expansion programme across the GCC region.

"2009 has undoubtedly been a tough year for the marcomms industry, however Omnia has performed exceptionally well. With key successes such as the Capitala Tennis Tournament communication development for the event through to the branding of Saadiyat Beach Golf Club and the Abu Dhabi Golf Championship, Omnia has capably secured and implemented a series of high profile initiatives,"

says Robinson.

"With strong key stakeholder partnerships, we intend to build our business development arm with particular emphasis in Abu Dhabi, which is why we have taken the decision to expand our current premises into a full-service offering, in order to be closer to our clients and serve their needs on the ground."

Robinson, whose career most recently had a strong focus in golf marketing, with brands like Troon Golf ME and Foremost Golf, has also represented the leisure and attraction sector on the MICE Industry Advisory Panel for the Abu Dhabi Tourism Authority (ADTA). With a strong track record in business development in several other arenas including unified communications and retail e-commerce for one of the largest global brands, Intel Corporation, Robinson is ready to take on this new challenge with Omnia for the GCC.

While Abu Dhabi represents a number of immediate growth opportunities, Robinson says the agency is also looking on ways to expand its network outside the UAE to the wider GCC region and developing new business lines in the fields of consultancy and sports marketing.