• HSBC

Apple updates MacBook with LED-backlit display, multi-touch trackpad and built-in seven-hour battery

  • United Arab Emirates: Saturday, October 24 - 2009 at 14:08
  • PRESS RELEASE

Apple recently updated its popular MacBook with a new, durable polycarbonate unibody design featuring a brilliant LED-backlit display, a glass multi-touch trackpad and Apple's innovative built-in battery for up to seven hours of battery life.

Inheriting technology and design features from the MacBook Pro line, the new MacBook is an ideal consumer notebook for students and new Mac users.

"The new MacBook includes many of the great features found on the innovative MacBook Pro, such as an LED-backlit display, glass Multi-Touch trackpad and built-in long-life battery. With the only lineup of notebooks all featuring unibody enclosures, LED-backlit displays and long-life battery technology, there's never been a better time to switch to a Mac,"
said Philip Schiller, Apple's Senior Vice President of Worldwide Product Marketing.

The new MacBook features a unibody, polycarbonate enclosure that makes it lighter and more durable. The new design includes a unique non-skid bottom surface and at just 4.7 pounds, the sleek MacBook slides easily into a backpack or briefcase. MacBook comes standard with a bright, LED-backlit display with the same wide-angle viewing technology used in the MacBook Pro line. The new MacBook has a 2.26 GHz Intel Core 2 Duo processor, 2GB RAM, a 250GB hard drive, and powerful NVIDIA GeForce 9400M integrated graphics.

The new MacBook includes Apple's innovative built-in notebook battery for up to seven hours of wireless productivity on a single charge, and up to 1,000 recharges. At nearly three times the lifespan of conventional notebook batteries, Apple's built-in battery results in fewer depleted batteries and less waste. Depleted batteries can be replaced, which includes installation and environmentally responsible disposal of your old battery.

The energy-efficient MacBook joins the industry's greenest lineup of notebooks, with every Mac notebook achieving EPEAT Gold status and meeting Energy Star 5.0 requirements. The entire Mac notebook line now comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, use internal cables and components that are PVC-free and are constructed of recyclable materials.

Every Mac comes with Mac OS X Snow Leopard, the world's most advanced operating system, and iLife, Apple's innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, new core technologies and out of the box support for Microsoft Exchange. iLife features iPhoto, to easily organize and manage photos; iMovie with powerful easy-to-use new features such as Precision Editor, video stabilization and advanced drag and drop; and GarageBand which introduces a whole new way to help you learn to play piano and guitar.

Availability


The new MacBook is available in three to four week through Apple Authorized Resellers.
The new MacBook, includes:
- 13.3-inch widescreen LED-backlit 1280 x 800 glossy display;
- 2.26 GHz Intel Core 2 Duo with 3MB shared L2 cache;
- 1066 MHz front-side bus;
- 2GB 1066 MHz DDR3 SDRAM, expandable to 4GB;
- NVIDIA GeForce 9400M integrated graphics;
- 250 GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
- a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW);
- Mini DisplayPort for video output (adapters sold separately);
- built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
- Gigabit Ethernet port;
- built-in iSight video camera;
- two USB 2.0 ports;
- one audio line in/out port, supporting optical digital out and analog in/out;
- glass Multi-Touch trackpad;
- built-in, 60WHr lithium polymer battery; and
- 60 Watt MagSafe Power Adapter.

Build-to-order options for the MacBook include the ability to upgrade to 4GB 1066 MHz DDR3 SDRAM, or 320GB 5400 rpm, 500GB 5400 rpm hard drive, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple MagSafe Airline Adapter and the AppleCare Protection Plan.
 
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Notes and Media Contacts »

About Apple:
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone and QuickTime are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

About Arab Business Machine Limited:
Established in 1986 and based in Dubai, Arab Business Machine Ltd (ABM) is Apple's representative for the Middle East region. ABM also provides consulting services for pre and post-sale technical marketing support, new product support, resellers and customer education and marketing support.

ABM was trophy awarded in 1989 as the fastest growing IMC of Apple Africa, Mediterranean and the Middle East department (AMME).

ABM sells through its network of Apple Authorized Premium Resellers, Apple Authorized Resellers and Apple Authorized Retailers in the following countries: Lebanon, Egypt, United Arab Emirates, Bahrain, Oman, Qatar, Kuwait, Jordan, Yemen & the Kingdom of Saudi Arabia. The company is a member of the multinational MDS Holding

Contact:
Zeina Abdalla
Hill & Knowlton
T: +971 4 4055 647

Shaden Abdellatif
Hill & Knowlton
T: +971 4 4055 663

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