@home opens doors in Abu Dhabi

The new @home store spans over 4,100 Sq. ft. offering contemporary, fresh, innovative, practical and eco-friendly products, including the famous collection of organic bamboo kitchenware and bamboo cotton bedding and towels. @home also offers the ultimate personal service with its renowned gift registry which makes shopping for special occasions a delight and ensures all occasions from engagements, weddings, to housewarmings is managed by the experts.

@home celebrates its new store by presenting customers with an array of products inspired by fresh, clean colours and beauty of nature. The new Harvest Couture collection for Autumn / Winter 09 showcases sleek, modern styling with an organic influence in design. Shades of green dominate partnered with lots of whites, silvers, rich greys and touches of burnt orange. Graphic prints are bold, simple and interesting. Textures are interesting to the touch, and add extra dimension. Shapes and edgings are fluid, geometric and organic.

@home is also the region's only brand to carry a range of Australia's number 1 appliance brand, Breville.

Commenting on the occasion, Paul Hackeson, General Manager, Fashion & Home-Al Tayer Trends, says:

"We are extremely excited to open our first @home store in Abu Dhabi. We are looking forward to our customers experiencing the fresh and contemporary designs @home has been renowned for."

The opening of @home in Al Wahda follows the opening of @home in Ibn Batutta and Dubai Marina Mall early this year as part of the franchise agreement between Al Tayer group and the Foschini Group to introduce @home, a leading South African homeware chain of stores, across the GCC countries. This brings the total number of @home stores across the Middle East to seven.

Currently one of the leading South African homeware stores since launching in 2001, @home has 58 stores in its home country expanding to 70 stores by the end of the year. @home places a premium on quality at an affordable price whilst retaining fashion credibility.